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subject:"Strategisches Management"
~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
KMU
Marketing management
249
Marketingmanagement
249
Firm performance
50
Unternehmenserfolg
50
Beziehungsmarketing
42
Relationship marketing
42
SME
35
market orientation
35
Brand management
34
Markenführung
34
Marketing
34
Consumer behaviour
31
Konsumentenverhalten
31
Strategic management
30
Innovation
27
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation management
17
Innovationsmanagement
17
Brand image
16
Internet marketing
16
Markenimage
16
Online-Marketing
16
Emerging economies
15
Schwellenländer
15
New product development
14
Produktentwicklung
14
marketing strategy
13
Lieferantenmanagement
11
Social Web
11
Social web
11
Supplier relationship management
11
USA
10
Entrepreneurship
9
Entrepreneurship approach
9
International marketing
9
Internationales Marketing
9
B-to-B-Marketing
8
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21
Free
14
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Article
61
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1
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61
Aufsatz in Zeitschrift
61
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1
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English
62
Author
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Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Carson, David
2
Jackson, Stuart E.
2
Nuryakin
2
Wright, Sheila
2
Ab Hamid, Siti Ngayesah
1
Abdullateef, Aliyu Olayemi
1
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Al-Afeef, Mohammad Abdel Mohsen
1
Al-Eitan, Ghaith N.
1
Al-Rawashdeh, Hani Ali Aref
1
AlKhawaldeh, Bashar Younis Subeih
1
Alafeef, Mahmoud Abdel Muhsen Irsheid
1
Alhamami, Ahmed Abdullah
1
Alhawamdeh, Hamzeh
1
Alshagawi, Mohammed
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Bamfo, Bylon Abeeku
1
Bao, Yeqing
1
Bao, Yukun
1
Baumgarth, Carsten
1
Bisson, Christophe
1
Bradley, Frank
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Duffy, Alistair P.
1
Farid
1
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Published in...
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Cogent business & management
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
21
European journal of marketing : EJM
17
The journal of business & industrial marketing
16
Europäische Hochschulschriften / 5
15
Marketing intelligence & planning
14
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
International marketing review
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Gabler Edition Wissenschaft
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Lehrbuch
9
Macquarie economics research papers
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Journal of entrepreneurship in emerging economies
6
Journal of international marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Entrepreneurship research journal : ERJ
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of enterprising culture
5
Journal of marketing management : MM
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
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ECONIS (ZBW)
62
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31
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
32
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
33
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
34
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
35
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
36
Strategic consensus of market orientation : a transitional economy perspective
Bao, Yeqing
;
Fong, Eric
;
Landry, Timothy D.
;
Zhou, …
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 364-378
Persistent link: https://www.econbiz.de/10011405837
Saved in:
37
Brand orientation in small firms : an empirical test of the impact of brand performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
38
Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance
Tan, Min
;
Liu, Zhiying
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 420-441
Persistent link: https://www.econbiz.de/10010417131
Saved in:
39
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
40
Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun
;
Zhang, Thao
;
Fei, Li
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
Saved in:
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