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subject:"Strategisches Management"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Innovation"
~subject:"KMU"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Innovation
KMU
Marketing management
279
Marketingmanagement
279
Theorie
57
Theory
57
Deutschland
40
Marketing
40
Beziehungsmarketing
39
Relationship marketing
39
Germany
38
Firm performance
33
Unternehmenserfolg
33
Strategic management
32
Brand management
30
Markenführung
30
market orientation
25
Consumer behaviour
23
Konsumentenverhalten
23
SME
22
Innovationsmanagement
19
Competitive advantage
18
Innovation management
18
Wettbewerbsvorteil
18
Erfolgsfaktor
16
Emerging economies
14
Schwellenländer
14
Internationales Marketing
13
Lieferantenmanagement
13
Success factor
13
Supplier relationship management
13
B-to-B-Marketing
12
Business-to-business marketing
12
International marketing
12
New product development
12
Produktentwicklung
12
USA
12
Distribution channel
11
Internet marketing
11
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57
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12
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57
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10
Thesis
10
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3
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58
German
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Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Carson, David
2
Jackson, Stuart E.
2
Leenders, Mark A. A. M.
2
O'Cass, Aron
2
Tournois, Laurent
2
Wright, Sheila
2
Agnihotri, Arpita
1
Ahmadi, Hormoz
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Anschober, Markus
1
Aspara, Jaakko
1
Ayoubi, Rami M.
1
Bailom, Franz
1
Bao, Yeqing
1
Bisson, Christophe
1
Bradley, Frank
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Böhm, Stephan
1
Canhoto, Ana Isabel Domingos
1
Chao, Chih-Wei
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Duffy, Alistair P.
1
Farrell, Mark
1
Fathollahzadeh, Zeinab
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Gaubinger, Kurt
1
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Gabler Edition Wissenschaft
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
The journal of business & industrial marketing
29
SpringerLink / Bücher
27
European journal of marketing : EJM
20
Marketing intelligence & planning
18
Cogent business & management
16
Europäische Hochschulschriften / 5
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of innovation management
13
Journal of research in marketing and entrepreneurship
13
International journal of entrepreneurship and small business
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
International marketing review
11
Journal of research in marketing and entrepreneurship : JRME
11
International business review : the official journal of the European International Business Academy
10
International journal of technology management : IJTM
10
International journal of technology marketing : IJTMkt
10
Journal of business-to-business marketing
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Journal of small business and enterprise development
9
Lehrbuch
9
Macquarie economics research papers
9
The marketing review
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International journal of business and globalisation : IJBG
8
Journal of international marketing
8
Journal of small business strategy
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of brand management : an international journal
8
Business horizons
7
Journal of entrepreneurship in emerging economies
7
Journal of retailing and consumer services
7
Management decision : MD
7
Springer eBook Collection
7
Strategic market creation : a new perspective on marketing and innovation management
7
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
5
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
6
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
7
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
8
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
9
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
10
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
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