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subject:"Strategisches Management"
~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
342
Marketingmanagement
342
Consumer behaviour
70
Konsumentenverhalten
70
Firm performance
68
Unternehmenserfolg
68
Marketing
57
Relationship marketing
47
Beziehungsmarketing
46
Brand management
46
Markenführung
46
Market orientation
42
Strategic management
38
Innovation
33
Brand image
32
Markenimage
32
Business start-up
31
KMU
31
SME
31
Unternehmensgründung
31
Competitive advantage
27
Wettbewerbsvorteil
27
Entrepreneurship
26
Entrepreneurship approach
26
Internet marketing
26
Online-Marketing
26
International marketing
25
Internationales Marketing
25
Resource-based view
21
Ressourcenorientierter Ansatz
21
Social Web
21
Social web
21
USA
20
United States
20
Brand
18
Entrepreneurial orientation
17
Markenartikel
17
Marketing strategy
17
Corporate Social Responsibility
16
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3
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Gilmore, Audrey
2
Kottika, Efthymia
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Kottikas, Konstantinos G.
2
Stathakopoulos, Vlasis
2
Theodorakis, Ioannis G.
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Akter, Shahriar
1
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1
Anokhin, Sergey Alexander
1
Athaide, Gerard A.
1
Aulōnitēs, Geōrgios I.
1
Baker, William E.
1
Bamel, Umesh
1
Baum, Matthias
1
Beliaeva, Tatiana
1
Boso, Nathaniel
1
Brower, Jacob
1
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1
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1
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1
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1
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1
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1
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
International entrepreneurship and management journal
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
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ECONIS (ZBW)
38
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1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
4
The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Keshavarz, Ali Reza
;
Gölgeci, Ismail
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534270
Saved in:
5
Learning orientation and competitive advantage : a critical synthesis and future directions
Baker, William E.
;
Mukherjee, Debmalya
;
Perin, Marcelo …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 863-873
Persistent link: https://www.econbiz.de/10013185055
Saved in:
6
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
7
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
8
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
9
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
10
The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong
;
Patel, Pankaj
;
Xiang, Kexin
- In:
Journal of business research : JBR
110
(
2020
),
pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
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