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subject:"Strategisches Management"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Konsumentenverhalten
Corporate reputation
84
Firmenimage
84
Reputation
33
Brand management
24
Markenführung
24
Brand image
20
Markenimage
20
Public relations
19
Öffentlichkeitsarbeit
19
Brand architecture
17
Consumer behaviour
17
Corporate Social Responsibility
17
Corporate social responsibility
17
Markenarchitektur
17
Corporate culture
16
Unternehmenskultur
16
Marketing management
12
Marketingmanagement
12
Corporate image
9
Beziehungsmarketing
8
Relationship marketing
8
Personality psychology
7
Persönlichkeitspsychologie
7
Confidence
6
Firm performance
6
Multinationales Unternehmen
6
Transnational corporation
6
Unternehmenserfolg
6
Vertrauen
6
Business ethics
5
Corporate brand
5
Corporate identity
5
Corporate marketing
5
Customer satisfaction
5
Dienstleistungsqualität
5
Kundenzufriedenheit
5
Personalbeschaffung
5
Recruitment
5
Service quality
5
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Undetermined
9
Type of publication
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Article
18
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Article in journal
18
Aufsatz in Zeitschrift
18
Conference paper
1
Konferenzbeitrag
1
Language
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English
Author
All
Melewar, T. C.
4
Foroudi, Pantea
2
Gupta, Suraksha
2
Ageeva, Elena
1
Balaji, M. S.
1
Bang, Nguyen
1
Bebek, Gaye
1
Borini, Felipe Mendes
1
Breazeale, Michael
1
Bèzes, Christophe
1
Caruana, Albert
1
Cowan, Kirsten
1
Dennis, Charles
1
Devereux, Luke
1
Dinnie, Keith
1
Démoulin, Nathalie
1
Ewing, Michael
1
Floriani, Dinorá Eliete
1
Friedmann, Enav
1
Guzman, Francisco
1
Hemsley-Brown, Jane
1
Huber, Frank
1
Huisman, Jeroen
1
Hwang, Yoo Kyung
1
Kim, Chankon
1
Kim, Eun Young
1
Kim, Kyungok K.
1
Kim, Yeonshin
1
Ko, Eunju
1
Krishnan, Balaji C.
1
Lange, Thomas
1
Lee, Hanjoon
1
Loureiro, Sandra Maria Correia
1
Matthes, Isabel
1
Middendorf, Ivo
1
Mukherjee, Amaradri
1
Munjal, Surender
1
Oh, Sangdo
1
Ozdemir, Sena
1
Park, Jongchul
1
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
24
Journal of business ethics : JOBE
16
Corporate reputation review : an international journal
14
The journal of brand management : an international journal
14
International journal of hospitality management
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
8
Corporate communications : an international journal
7
International journal of contemporary hospitality management
7
International journal of retail & distribution management
7
Journal of marketing communications
7
Cogent business & management
6
Journal of travel and tourism marketing
6
European research studies
5
International journal of electronic marketing and retailing : IJEMR
5
International studies of management and organization
5
Journal of global marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Corporate social responsibility and environmental management
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of industrial organization
4
Journal of financial services marketing : JFSM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Total quality management & business excellence
4
Corporate reputation : managing opportunities and threats
3
Corporate reputation review
3
European journal of marketing : EJM
3
European retail research
3
Global aspects of reputation and strategic management
3
International journal of bank marketing
3
International journal of retail and distribution management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
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ECONIS (ZBW)
18
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18
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1
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
2
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
3
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
4
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
5
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
8
The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms
Mukherjee, Amaradri
;
Smith, Ronn J.
;
Turri, Anna M.
- In:
Journal of business research : JBR
92
(
2018
),
pp. 290-299
Persistent link: https://www.econbiz.de/10011925471
Saved in:
9
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
10
How customers cope with service failure? : a study of brand reputation and customer satisfaction
Sengupta, Aditi Sarkar
;
Balaji, M. S.
;
Krishnan, Balaji C.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 665-674
Persistent link: https://www.econbiz.de/10010496157
Saved in:
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