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subject:"Strategisches Management"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Konsumentenverhalten
Corporate reputation
464
Firmenimage
464
Corporate Social Responsibility
74
Corporate social responsibility
74
Public relations
72
Öffentlichkeitsarbeit
72
Reputation
71
Corporate culture
51
Unternehmenskultur
51
Brand management
48
Markenführung
48
USA
43
United States
43
Stakeholder
30
Brand image
27
Markenimage
27
Social Web
26
Social web
26
Theorie
24
Theory
24
HR marketing
21
Personalmarketing
21
Großbritannien
20
Human Resource Management
20
Personalmanagement
20
United Kingdom
20
Multinationales Unternehmen
19
Transnational corporation
19
Brand architecture
18
Markenarchitektur
18
Consumer behaviour
17
Risikomanagement
17
Risk management
17
Beziehungsmarketing
16
Relationship marketing
16
Confidence
15
Crisis management
15
Krisenmanagement
15
Vertrauen
15
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7
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Article
29
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Book section
Article in journal
547
Aufsatz in Zeitschrift
547
Aufsatz im Buch
29
Graue Literatur
20
Non-commercial literature
20
Arbeitspapier
17
Working Paper
17
Hochschulschrift
8
Case study
6
Collection of articles of several authors
6
Fallstudie
6
Sammelwerk
6
Conference paper
5
Konferenzbeitrag
5
Reprint
5
Thesis
5
Aufsatzsammlung
4
Collection of articles written by one author
3
Sammlung
3
Handbook
1
Handbuch
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1
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1
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English
German
30
Author
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Barry, David
2
Elmes, Michael
2
Whittington, Richard
2
Yakis-Douglas, Basak
2
Agarwal, James
1
Ahmad, Zeti Azreen
1
Bagozzi, Richard P.
1
Balqiah, Tengku Ezni
1
Batra, Rajeev
1
Becker, Kip
1
Burke, Ronald J.
1
Camerer, Colin
1
Chang, Wei-lun
1
Charrière, Valérie
1
Czarniawska, Barbara
1
De Mel, Sandy
1
Deephouse, David L.
1
Dieke, Obianuju
1
Eckhardt, Giana M.
1
Fatima, Marsel
1
Francis, Helen
1
Gardberg, Naomi A.
1
Gürhan-Canli, Zeynep
1
Harquail, Celia V.
1
Holt, Douglas B.
1
Houston, Michael J.
1
Ibrahim, Yasser
1
L'Etang, Jacquie
1
Lafi, Adel Shehadah
1
Lee, Jung Wan
1
Liehr-Gobbers, Kerstin
1
Lugo-Ocando, Jairo
1
Morin-Delerm, Sophie
1
Nadjat, Hamdani
1
Newburry, William
1
Osiyevskyy, Oleksiy
1
Paulssen, Marcel
1
Quelch, John A.
1
Reddington, Martin
1
Renko, Sanda
1
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Published in...
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Corporate reputation : managing opportunities and threats
3
Global aspects of reputation and strategic management
3
Corporate brand and corporate reputation
2
Cross-cultural and critical perspectives on brands
2
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
2
The Oxford handbook of corporate reputation
2
Business and sustainability : concepts, strategies and changes
1
Emerging issues in economics of development, business and finance
1
Facilities management and corporate real estate management as value drivers : how to manage and measure adding value
1
Fundamentals of business strategy ; Vol. 3
1
Handbook of brand relationships
1
Islamic finance : principles, performance and prospects
1
Marketing theory and applications ; 2012=Vol. 23
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Reputation Management
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Selected papers July 2011 Business & Economics Society International Conference ; Volume 2, issue 1
1
Social constructionist research methodologies
1
The SAGE handbook of new approaches in management and organization
1
The handbook of communication and corporate social responsibility
1
Trust management : 4th international conference, iTrust 2006, Pisa, Italy, May 16 - 19, 2006 ; proceedings
1
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ECONIS (ZBW)
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Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
2
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
3
Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Šebestová, Jarmila
;
Šebestová, Dana
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 319-338)
.
2020
Persistent link: https://www.econbiz.de/10012250647
Saved in:
4
Global aspects of reputation and strategic management
Newburry, William
;
Deephouse, David L.
;
Gardberg, Naomi A.
- In:
Global aspects of reputation and strategic management
,
(pp. 1-20)
.
2019
Persistent link: https://www.econbiz.de/10012125427
Saved in:
5
Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based reputation
Agarwal, James
;
Osiyevskyy, Oleksiy
- In:
Global aspects of reputation and strategic management
,
(pp. 95-125)
.
2019
Persistent link: https://www.econbiz.de/10012125444
Saved in:
6
National culture characteristics for managing corporate reputation and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
7
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
Saved in:
8
Bank image in the UAE : comparing Islamic and conventional banks
Tamimi, Hussain A. Hassan al-
;
Lafi, Adel Shehadah
; …
- In:
Islamic finance : principles, performance and prospects
,
(pp. 46-65)
.
2016
Persistent link: https://www.econbiz.de/10011617420
Saved in:
9
The path from sound to brand on customer intention
Chang, Wei-lun
-
2013
Persistent link: https://www.econbiz.de/10009792227
Saved in:
10
Strategic disclosure : strategy as a form of reputation management
Whittington, Richard
;
Yakis-Douglas, Basak
- In:
The Oxford handbook of corporate reputation
,
(pp. 402-419)
.
2012
Persistent link: https://www.econbiz.de/10009573862
Saved in:
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