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subject:"Strategisches Management"
~person:"Ford, John B."
~person:"Katsonis, Nikolaos"
~person:"Pelsmacker, Patrick de"
~person:"Piercy, Nigel"
~subject:"Griechenland"
~subject:"Internationales Marketing"
~subject:"Werbung"
~type_genre:"Lehrbuch"
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Strategisches Management
Griechenland
Internationales Marketing
Werbung
Marketing management
16
Marketingmanagement
16
Marketing
13
Theorie
5
Theory
5
Strategic management
4
Europa
3
Europe
3
Competitive advantage
2
Competitive strategy
2
Marketingstrategie
2
Marktkommunikation
2
Positionierung <Marketing>
2
Wettbewerbsstrategie
2
Wettbewerbsvorteil
2
International marketing
1
Kommunikationsstrategie
1
Lehrbuch
1
Organisatorischer Wandel
1
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1
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1
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11
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Lehrbuch
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6
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3
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English
11
Author
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Ford, John B.
Katsonis, Nikolaos
Pelsmacker, Patrick de
Piercy, Nigel
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Backhaus, Klaus
8
Bruhn, Manfred
8
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Tomczak, Torsten
6
Voeth, Markus
6
Büschken, Joachim
5
Homburg, Christian
5
Kuß, Alfred
5
Ibrahim, Essam
4
Krohmer, Harley
4
West, Douglas C.
4
Cannon, Joseph P.
3
Cravens, David W.
3
Gelbrich, Katja
3
Kerin, Roger A.
3
Müller, Stefan
3
Peterson, Robert A.
3
Schramm-Klein, Hanna
3
Swoboda, Bernhard
3
Abratt, Russell
2
Baines, Paul
2
Bendixen, Michael
2
Benkenstein, Martin
2
Blakeman, Robyn
2
Boone, Louis E.
2
Brennan, Ross
2
Carter, Steve
2
Czarnecka, Barbara
2
Dahl, Stephan
2
Doole, Isobel
2
Dubois, Pierre-Louis
2
Eagle, Lynne C.
2
Emrich, Christin
2
Ferrell, Odies C.
2
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill
1
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ECONIS (ZBW)
11
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1
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
2
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Saved in:
3
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
5
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
7
Marketing strategy and competitive positioning
Hooley, Graham J.
-
2008
-
4th ed.
Persistent link: https://www.econbiz.de/10013481979
Saved in:
8
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
9
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
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