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subject:"Success factor"
~person:"Karjaluoto, Heikki"
~subject:"Social web"
~subject:"Vertrauen"
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Success factor
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Karjaluoto, Heikki
Svensson, Göran
16
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13
Loureiro, Sandra Maria Correia
13
Agnihotri, Raj
12
Homburg, Christian
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
4
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
5
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki
;
Mustomen, Nora
;
Ulkuniemi, Pauliina
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Saved in:
6
How value and trust influence loyalty in wireless telecommunications industry
Karjaluoto, Heikki
;
Jayawardhena, Chanaka
;
Leppäniemi, …
- In:
Telecommunications policy : the international journal …
36
(
2012
)
8
,
pp. 636-649
Persistent link: https://www.econbiz.de/10009659300
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