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subject:"Technology transfer"
~person:"Prashar, Sanjeev"
~person:"Roy, Subhadip"
~subject:"Brazil"
~subject:"Konsumentenverhalten"
~type:"article"
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Technology transfer
Brazil
Konsumentenverhalten
India
42
Indien
41
Consumer behaviour
20
Advertising effects
12
Werbewirkung
12
Celebrity endorsement
10
Celebrity-Werbung
10
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Qualitative research
5
Conceptual model
4
Einkaufszentrum
4
Emotion
4
Frauen
4
Shopping center
4
Structural equation model
4
Strukturgleichungsmodell
4
Women
4
experimental design
4
Celebrity endorsements
3
Experiment
3
Factor analysis
3
Market segmentation
3
Marktsegmentierung
3
Qualitative Methode
3
Qualitative method
3
market segmentation
3
Advertising
2
Athletes
2
Brand
2
Consumer behavior
2
Credibility
2
Designation of origin
2
Ehe
2
Einzelhandel
2
Entrepreneurs
2
Entrepreneurship
2
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Article in journal
20
Aufsatz in Zeitschrift
20
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English
20
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All
Prashar, Sanjeev
Roy, Subhadip
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Mishra, Sita
10
Sondhi, Neena
10
Katrak, Homi
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Das, Gopal
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Kathuria, Vinish
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Datta, Saroj Kumar
6
Deb, Madhurima
6
Gupta, Shruti
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Singh, Ramendra
6
Thomas, Sujo
6
Agarwal, Reeti
5
Almugari, Fatehi
5
Dwivedi, Yogesh Kumar
5
Farhan, Mohd
5
Gupta, Ashish
5
Gupta, Nitin
5
Humphrey, John
5
Khan, Bilal Mustafa
5
Khare, Anshuman
5
Kim, Youn-kyung
5
Kiran, Ravi
5
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Asian Academy of Management journal : AAMJ
2
Asia-Pacific journal of business administration
1
Decision
1
International journal of Indian culture and business management
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
20
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1
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20
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date (oldest first)
1
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
2
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
3
Perceived service quality and customer satisfaction : a missing link in Indian banking sector
Nambiar, Bindu K.
;
Ramanathan, Hareesh N.
;
Rana, Sudhir
; …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012161362
Saved in:
4
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
5
Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira
;
Prashar, Sanjeev
;
Ramanathan, …
- In:
Asian Academy of Management journal : AAMJ
23
(
2018
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10012056805
Saved in:
6
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
7
Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
Saved in:
8
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
9
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
10
Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev
;
Gupta, Sumeet
;
Singh, Harvinderv
; …
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
2
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
Saved in:
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