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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Marketing management"
~subject:"Werbewirkung"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Marketing management
Werbewirkung
Advertising effects
77
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
26
Werbung
26
Internet marketing
25
Online-Marketing
25
advertising
11
Brand management
9
Markenführung
9
Emotion
7
Feldforschung
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Field research
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Experiment
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Fernsehwerbung
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Market research
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Marktforschung
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Brand image
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5
Perception
5
Sales promotion
5
Search engine
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Suchmaschine
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Verkaufsförderung
5
Vertriebsweg
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Wahrnehmung
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online advertising
5
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Print advertising
4
Printwerbung
4
Target group
4
Zielgruppe
4
field experiments
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Angst
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English
77
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Danaher, Peter J.
3
Heerde, Harald J. van
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Bruce, Norris I.
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Eisend, Martin
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Luo, Lan
2
Mela, Carl F.
2
Rucker, Derek D.
2
Steenkamp, Jan-Benedict E. M.
2
Terlutter, Ralf
2
Tucker, Catherine
2
Wu, Eugenia C.
2
Adams, Leen
1
Albers, Sönke
1
Amaldoss, Wilfred
1
Arora, Neeraj
1
Ascarza, Eva
1
Bart, Yakov
1
Baylis, Kathy
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H. A.
1
Blohm, Inga
1
Boerman, Sophie C.
1
Bonfrer, Andre
1
Briesch, Richard A.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Cannella, Albert A. <Jr.>
1
Cauberghe, Verolien
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Xinlei
1
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Breaking new ground in theory and practice
Journal of marketing research : JMR
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
77
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1
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
2
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
5
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
6
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
7
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
8
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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