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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Marketing management"
~subject:"online advertising"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Marketing management
online advertising
Advertising effects
77
Werbewirkung
77
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
26
Werbung
26
Internet marketing
25
Online-Marketing
25
advertising
11
Brand management
9
Markenführung
9
Emotion
7
Feldforschung
7
Field research
7
Experiment
6
Fernsehwerbung
6
Market research
6
Marktforschung
6
Brand image
5
Distribution channel
5
Markenimage
5
Perception
5
Sales promotion
5
Search engine
5
Suchmaschine
5
Verkaufsförderung
5
Vertriebsweg
5
Wahrnehmung
5
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Print advertising
4
Printwerbung
4
Target group
4
Zielgruppe
4
field experiments
4
Angst
3
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15
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Terlutter, Ralf
2
Tucker, Catherine
2
Albers, Sönke
1
Bigné Alcañiz, J. Enrique
1
Blohm, Inga
1
Bruce, Norris I.
1
Chen, Yuxin
1
Dekimpe, Marnik G.
1
Deng, Yiting
1
Draganska, Michaela
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Hartmann, Wesley R.
1
Heerde, Harald J. van
1
Hernández, Asunción
1
Kannan, P. K.
1
Kanuri, Vamsi K.
1
Köhler, Christine
1
Küster, Inés
1
Lambrecht, Anja
1
Li, Hongshuang
1
Liu, De
1
Mantrala, Murali K.
1
Mela, Carl F.
1
Murthi, B. P. S.
1
Rao, Ram C.
1
Silberer, Günter
1
Spielvogel, Julia
1
Stanglein, Gena
1
Steenkamp, Jan-Benedict E. M.
1
Steinmann, Sascha
1
Suemanotham, Torpong
1
Vetter, Julia
1
Vila, Natalia
1
Viswanathan, Siva
1
Waiguny, Martin K. J.
1
Wang, Kitty
1
Wang, Wenbo
1
Yao, Song
1
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Breaking new ground in theory and practice
Journal of marketing research : JMR
Journal of advertising research
50
Journal of marketing communications
34
Journal of advertising : official publication of the American Academy of Advertising
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
15
Journal of business research : JBR
14
International journal of advertising : the review of marketing communications
13
SpringerLink / Bücher
12
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing research
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Psychology & marketing
8
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
CESifo working papers
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International journal of sports marketing & sponsorship
5
Operations research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
Information systems research : ISR
4
International journal of economic issues : IJEI
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of global marketing
4
Journal of marketing management : MM
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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ECONIS (ZBW)
15
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15
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1
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
2
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
3
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
4
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
5
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
6
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
7
Information asymmetry and hybrid advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
8
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
9
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
10
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
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