//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Perception
Advertising effects
54
Werbewirkung
54
Sportmarketing
31
Sports marketing
31
Consumer behaviour
25
Konsumentenverhalten
25
Sport event
17
Sportveranstaltung
17
Sponsoring
16
Sponsorship
16
Advertising
15
Sport
14
Sports
14
Werbung
14
Brand management
13
Markenführung
13
Athletes
12
Celebrity endorsement
12
Celebrity-Werbung
12
Sportler
12
Brand image
11
Markenimage
11
Professional sports
11
Profisport
11
Netherlands
9
Niederlande
9
USA
8
United States
8
Fernsehwerbung
7
Internet marketing
7
Online-Marketing
7
Psychology of advertising
4
Werbepsychologie
4
Cognition
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Endorsement
3
Football
3
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Allan, David
1
Beasley, Fred
1
Boronczyk, Felix
1
Breuer, Christoph
1
Cheong, Yunjae
1
Cobbs, Joe
1
Inoue, Yuhei
1
Jeong, Yongick
1
Kim, Kihan
1
Lee, Minkyo
1
Levin, Aron
1
Li, Dan
1
Lim, Choong Hoon
1
Manolis, Chris
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Rumpf, Christopher
1
Son, Sung Wook
1
Tran, Hai
1
Tryce, Stephanie A.
1
Watanabe, Nicholas Masafumi
1
Williams, Antonio
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of advertising research
42
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
25
Journal of marketing communications
24
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
12
Journal of business research : JBR
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Journal of marketing research : JMR
7
Young consumers : insight and ideas for responsible marketers
7
International advertising and communication : current insights and empirical findings
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing research
5
SpringerLink / Bücher
5
The journal of consumer marketing
5
Breaking new ground in theory and practice
4
European journal of marketing : EJM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising : JCIRA
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
2
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
5
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
6
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
7
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
8
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
9
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->