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subject:"Television advertising"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Search: subject_exact:"Brand placement"
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Television advertising
Product Placement
310
Product placement
310
Werbewirkung
200
Advertising effects
199
Consumer behaviour
148
Konsumentenverhalten
148
Brand management
91
Markenführung
91
Brand image
62
Markenimage
62
Werbung
45
Advertising
43
product placement
39
Brand
38
Markenartikel
38
Computerspiel
37
Video game
37
Marketing management
36
Marketingmanagement
36
Film industry
34
Filmwirtschaft
34
Online-Marketing
31
Internet marketing
30
USA
30
United States
30
Fernsehprogramm
28
Television programme
28
Fernsehwerbung
26
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22
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22
Deutschland
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Brand placement
18
Film
18
Germany
18
Target group
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brand placement
17
Cognition
14
Kognition
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Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Boerman, Sophie C.
2
Cunningham, Isabella
2
Davtyan, Davit
2
Dens, Nathalie
2
Neijens, Peter C.
2
Aleksandrovs, Leonids
1
Auty, Susan
1
Bellman, Steven
1
Buijzen, Moniek
1
Cain, Rita M.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Corkindale, David
1
De los Santos, Gilberto
1
Eelen, Jiska
1
Foutz, Natasha Zhang
1
Gabszewicz, Jean Jaskold
1
Gillespie, Brian
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Hong, Soonkwan
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1
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1
Laussel, Didier
1
Lehu, Jean-Marc
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Leng, Ho Keat
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Levy, Shalom
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Lewis, Charlie
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Morales, Andrea C.
1
Muehling, Darrel D.
1
Más Ruiz, Francisco José
1
Neale, Michael
1
Nebenzahl, Israel D.
1
Neijens, Peter
1
Nicolau, Juan Luis
1
Niederberger, Angelika
1
Owen, Laura J.
1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Tourism management : research, policies, practice
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of media economics
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ECONIS (ZBW)
26
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
6
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
7
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
8
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
9
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
10
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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