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subject:"Theory"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"IEEE transactions on engineering management : EM"
~isPartOf:"Multichannel-Management"
~subject:"Konsumentenverhalten"
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Theory
Konsumentenverhalten
Distribution channel
43
Vertriebsweg
43
Consumer behaviour
20
Handel
14
Trade
14
Einzelhandel
11
Retail trade
11
Lieferkette
9
Supply chain
9
Beziehungsmarketing
6
Online retailing
6
Online-Handel
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Game theory
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Spieltheorie
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Brand management
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Electronic Commerce
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Markenführung
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Theorie
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Wettbewerb
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Advertising
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B-to-B-Marketing
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B2B marketing
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Asia Pacific journal of marketing and logistics
IEEE transactions on engineering management : EM
Multichannel-Management
Journal of retailing and consumer services
84
European journal of operational research : EJOR
36
Journal of business research : JBR
31
Journal of retailing
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
The international review of retail, distribution and consumer research
19
International journal of production economics
18
International journal of retail & distribution management
15
International journal of production research
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of retail and distribution management
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Production and operations management : an international journal of the Production and Operations Management Society
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing research : JMR
10
Europäische Hochschulschriften / 5
9
Information systems research : ISR
9
Omega : the international journal of management science
9
Gabler Edition Wissenschaft
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing
8
Production and operations management : the flagship research journal of the Production and Operations Management Society
8
Handbuch Multi-Channel-Marketing
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Manufacturing & service operations management : M & SOM
7
SpringerLink / Bücher
7
American journal of agricultural economics
6
Discussion paper / Tinbergen Institute
6
International journal of consumer studies
6
International journal of industrial organization
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Transportation research / E : an international journal
6
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ECONIS (ZBW)
23
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23
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1
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Channel integration choices and pricing strategies for competing dual-channel retailers
Wang, Ronghui
;
Nan, Guofang
;
Chen, Lin
;
Li, Minqiang
- In:
IEEE transactions on engineering management : EM
69
(
2022
)
5
,
pp. 2260-2274
Persistent link: https://www.econbiz.de/10013431203
Saved in:
5
Repositioning conflicting partners under inventory risks
Chen, Yenming J.
;
Ho, Wen-Hsien
;
Kuo, Hsin-Wen Hannibal
; …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 454-465
Persistent link: https://www.econbiz.de/10012422632
Saved in:
6
Pricing and collection rate decisions and reverse channel choice in a socially responsible supply chain with green consumers
Liu, Yunzhi
;
Xiao, Tiaojun
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 483-495
Persistent link: https://www.econbiz.de/10012422648
Saved in:
7
Does retailer benefit from implementing "online-to-store" channel in a competitive market?
Yan, Shuai
;
Hua, Zhongsheng
;
Bian, Yiwen
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
2
,
pp. 496-512
Persistent link: https://www.econbiz.de/10012422652
Saved in:
8
The impact of distribution channel decisions and repeated stockouts on manufacturer and retailer performance
Rosales, Claudia R.
;
Whipple, Judith M.
;
Blackhurst, …
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
3
,
pp. 312-324
Persistent link: https://www.econbiz.de/10012060877
Saved in:
9
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
10
Competition between manufacturer's online customization channel and conventional retailer
Li, Gang
;
Huang, Fengfeng
;
Cheng, T. C. E.
;
Ji, Ping
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
2
,
pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
Saved in:
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