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subject:"Theory"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Konsumentenverhalten"
~subject:"Marketing channels"
~subject:"Marketing management"
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Konsumentenverhalten
Marketing channels
Marketing management
Distribution channel
13
Vertriebsweg
13
Beziehungsmarketing
5
Consumer behaviour
5
Einzelhandel
5
Relationship marketing
5
Retail trade
5
Channel relationships
4
Lieferantenmanagement
4
Supplier relationship management
4
Brand management
3
Markenführung
3
Marketing
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B2B marketing
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India
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KMU
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Marketingmanagement
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Best-worst scaling
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Betrieblicher Konflikt
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Brand community
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Brand community-swinging
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Brand image
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Brand loyalty
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Category Management
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Category management
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Channel complementarity theory
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Arora, Sourabh
1
Chen, Jiawen
1
Chen, Tser-yieth
1
Deng, Ssu
1
Dong, Xuebing
1
Feng, Jiao
1
Fu, Yelin
1
Guo, Chiquan
1
Hamilton, John R.
1
I Made Sukresna
1
Lai, Kin Keung
1
Li, Guoxin
1
Liang, Liang
1
Liao, Junyun
1
Sahney, Sangeeta
1
Singha, Kunal
1
Tang, Peiwen
1
Tee, Singwhat
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Wang, Yong Jian
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
90
European journal of operational research : EJOR
39
Journal of retailing
37
Journal of business research : JBR
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of production economics
20
The international review of retail, distribution and consumer research
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing channels : ... distribution systems, strategy, and management
17
International journal of retail & distribution management
16
International journal of production research
15
Handbuch Multi-Channel-Marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
11
International journal of retail and distribution management
11
Production and operations management : an international journal of the Production and Operations Management Society
11
Journal of marketing
10
Journal of marketing research : JMR
10
Omega : the international journal of management science
10
Information systems research : ISR
9
International journal of electronic marketing and retailing : IJEMR
9
Production and operations management : the flagship research journal of the Production and Operations Management Society
9
SpringerLink / Bücher
9
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Journal of strategic marketing
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
7
Manufacturing & service operations management : M & SOM
7
Marketing : ZFP ; journal of research and management
7
Marketing intelligence & planning
7
The journal of business & industrial marketing
7
Transportation research / E : an international journal
7
American journal of agricultural economics
6
Discussion paper / Tinbergen Institute
6
IEEE transactions on engineering management : EM
6
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ECONIS (ZBW)
7
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1
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
Effect of channel integration quality on consumer responses within omni-channel retailing
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Wu, Hsueh Ling
;
Deng, Ssu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 149-173
Persistent link: https://www.econbiz.de/10013553040
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Understanding consumer's showrooming behaviour : extending the theory of planned behaviour
Arora, Sourabh
;
Singha, Kunal
;
Sahney, Sangeeta
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 409-431
Persistent link: https://www.econbiz.de/10011636621
Saved in:
5
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
6
Channel relationships from the perspectives of manufacturers and their connecting distributors in Indonesia
I Made Sukresna
;
Hamilton, John R.
;
Tee, Singwhat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 525-546
Persistent link: https://www.econbiz.de/10011585252
Saved in:
7
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
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