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subject:"Transnational corporation"
~person:"Senn, Christoph"
~person:"Wengler, Stefan"
~subject:"Business-to-Business-Marketing"
~subject:"Key-Account-Management"
~subject:"Kundengruppenmanagement"
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Search: subject_exact:"Strategic account management"
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Transnational corporation
Business-to-Business-Marketing
Key-Account-Management
Kundengruppenmanagement
Key account management
11
Lieferantenmanagement
4
Supplier relationship management
4
Transaction costs
4
Transaktionskosten
4
Beziehungsmarketing
3
Relationship marketing
3
Theorie
3
Theory
3
Cost-benefit analysis
2
Decision theory
2
Entscheidungstheorie
2
Kosten-Nutzen-Analyse
2
Marketing
2
Multinationales Unternehmen
2
Performance management
2
Performance-Management
2
SWOT analysis
2
SWOT-Analyse
2
Transaktionskostenansatz
2
Altana AG
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business organization
1
Business-to-business marketing
1
Chemical industry
1
Chemieindustrie
1
Customer-centricity
1
Deutschland
1
Germany
1
Global account management
1
Global business
1
Global customers
1
Globalisierung
1
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1
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1
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English
8
German
3
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Senn, Christoph
Wengler, Stefan
Zupancic, Dirk
12
Pardo, Catherine
10
Sieck, Hartmut
10
Belz, Christian
9
Cheverton, Peter
9
Ivens, Björn Sven
9
Müllner, Markus
9
Homburg, Christian
7
Jensen, Ove
7
Ryals, Lynette J.
7
Tzempelikos, Nektarios
7
Wilson, Kevin
7
Yip, George S.
7
Gounaris, Spiros
6
Niersbach, Barbara
6
Woodburn, Diana
6
Salojärvi, Hanna
5
Schlüter, Andrea
5
Davies, Iain A.
4
Guenzi, Paolo
4
Guesalaga, Rodrigo
4
Heinrich, Stephan
4
Lacoste, Sylvie
4
Ojasalo, Jukka
4
Richards, Keith A.
4
Schiele, Holger
4
Sidow, Hans D.
4
Storbacka, Kaj
4
Al-Husan, Faten Baddar
3
Davies, Mark
3
Dekker, David J.
3
Droll, Mathias
3
Jones, Eli
3
Lenney, Peter
3
Matsuoka, Kohsuke
3
McDonald, Malcolm
3
Nätti, Satu
3
Rogers, Beth
3
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Harvard-Business-Manager : das Wissen der Besten
2
Journal of business strategy
2
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of strategic account management : a comprehensive resource
1
Journal of business market management : jbm
1
Research technology management : RTM
1
SpringerLink / Bücher
1
Thexis / Fachbericht für Marketing
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
2
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Handbook of strategic account management : a …
,
(pp. 317-335)
.
2014
Persistent link: https://www.econbiz.de/10010341891
Saved in:
3
Leveraging synergies between R&D and key account management to drive value creation
Wießmeier, Georg F. L.
;
Thoma, Axel
;
Senn, Christoph
- In:
Research technology management : RTM
55
(
2012
)
3
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009554216
Saved in:
4
The booster zone : how to accelerate growth with strategic customers
Senn, Christoph
- In:
Journal of business strategy
33
(
2012
)
6
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009678309
Saved in:
5
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
Saved in:
6
Geschäftskunden im Härtetest
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
11
,
pp. 72-85
Persistent link: https://www.econbiz.de/10003889625
Saved in:
7
The appropriateness of the key account management organization
Wengler, Stefan
- In:
Journal of business market management : jbm
1
(
2007
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10003591541
Saved in:
8
Key account management in business-to-business markets : an assessment of its economic value
Wengler, Stefan
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355399
Saved in:
9
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
Wengler, Stefan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10013520804
Saved in:
10
Leveraging knowledge in global key account management : findings from a benchlearning group project in the industry
Arnold, Martin Patrick
;
Belz, Christian
;
Senn, Christoph
-
2001
Persistent link: https://www.econbiz.de/10001536216
Saved in:
1
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