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subject:"Trend"
~isPartOf:"Psychology & marketing"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
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Trend
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
21
Mode
21
Consumer behaviour
15
Luxury goods
8
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Bekleidungsindustrie
3
Clothing industry
3
Jugendliche
3
Social Web
3
Social web
3
Youth
3
Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Frauen
2
Relationship marketing
2
Textile distribution
2
Textilhandel
2
USA
2
United States
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Women
2
Bekleidung
1
Brand
1
Brand equity
1
CSR
1
China
1
Clothing
1
Consumer boycott
1
Consumption
1
Dienstleistungsqualität
1
Digitalisierung
1
Digitization
1
Distribution channel
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16
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Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Cowan, Kirsten L.
1
Cuesta-Valiño, Pedro
1
Dai, Bo
1
Eastman, Jacqueline Kilsheimer
1
Faraoni, Monica
1
Faulk, Don
1
García-Henche, Blanca
1
Gutiérrez-Rodríguez, Pablo
1
Heugel, Angelina
1
Ieva, Marco
1
Isaksen, Katja Jezkova
1
Iyer, Rajesh
1
Jing, Li
1
Kim, Eun Young
1
Ko, Eunju
1
Kwon, Ohbyung
1
Larner, Liz
1
Lee, Eun Kyung
1
Luceri, Beatrice
1
Mekonnen, Aster
1
Mrad, Mona
1
Núñez-Barriopedro, Estela
1
Ozuem, Wilson
1
Patten, Elena
1
Pham, Mélanie
1
Roper, Stuart
1
Rovai, Serena
1
Salvietti, Giada
1
Shepherd, C. David
1
Sohn, Kwonsang
1
Sung, Eunyoung
1
Valette-Florence, Pierre
1
Vergura, Donata Tania
1
Vigneron, Franck
1
Willis, Michelle
1
Woodside, Arch G.
1
Zerbini, Cristina
1
Ziliani, Cristina
1
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Published in...
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Psychology & marketing
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
153
Journal of retailing and consumer services
70
Journal of business research : JBR
48
Journal of global fashion marketing : JGfM
43
International journal of consumer studies
24
International journal of retail & distribution management
20
Cogent business & management
17
Asia Pacific journal of marketing and logistics
15
The international review of retail, distribution and consumer research
15
International journal of retail and distribution management
14
Young consumers : insight and ideas for responsible marketers
14
The journal of brand management : an international journal
11
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Springer eBook Collection
8
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
International journal of production economics
7
SpringerLink / Bücher
7
Cleaner and responsible consumption
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Qualitative market research : an international journal
6
Springer Series in Fashion Business
6
Sustainability in fashion : a cradle to upcycle approach
6
Sustainable Luxury : An International Perspective
6
Transportation research / E : an international journal
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Fast fashion systems : theories and applications
5
History of retailing and consumption
5
International journal of islamic marketing and branding
5
Journal of global marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
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ECONIS (ZBW)
16
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16
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1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
The key drivers of perceived omnichannel service quality in fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Digital marketing in luxury fashion : from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
7
The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
8
Building a sustainable brand image in luxury fashion companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
9
Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
10
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
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