//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Trend"
~isPartOf:"The art of digital marketing for fashion and luxury brands : market spaces and marketplaces"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Trend
Dienstleistungsqualität
Konsumentenverhalten
Luxusgüter
Retail trade
Fashion
10
Mode
10
Consumer behaviour
6
Luxury goods
4
Bekleidungsindustrie
3
Clothing industry
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Brand image
1
China
1
Digitalisierung
1
Digitization
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Internet marketing
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
Occupational qualification
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Qualifikation
1
Service quality
1
Sustainability
1
Textile distribution
1
Textile trades
1
Textilhandel
1
Textilhandwerk
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Language
All
English
7
Author
All
Faraoni, Monica
1
Ieva, Marco
1
Jing, Li
1
Larner, Liz
1
Luceri, Beatrice
1
Mekonnen, Aster
1
Ozuem, Wilson
1
Patten, Elena
1
Rovai, Serena
1
Salvietti, Giada
1
Vergura, Donata Tania
1
Willis, Michelle
1
Zerbini, Cristina
1
Ziliani, Cristina
1
more ...
less ...
Published in...
All
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
Journal of fashion marketing and management
153
Journal of retailing and consumer services
71
Journal of business research : JBR
48
Journal of global fashion marketing : JGfM
43
International journal of consumer studies
24
International journal of retail & distribution management
20
Cogent business & management
17
Asia Pacific journal of marketing and logistics
15
The international review of retail, distribution and consumer research
15
International journal of retail and distribution management
14
Young consumers : insight and ideas for responsible marketers
14
The journal of brand management : an international journal
11
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Springer eBook Collection
8
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
International journal of production economics
7
SpringerLink / Bücher
7
Cleaner and responsible consumption
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Qualitative market research : an international journal
6
Springer Series in Fashion Business
6
Sustainability in fashion : a cradle to upcycle approach
6
Sustainable Luxury : An International Perspective
6
Transportation research / E : an international journal
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Fast fashion systems : theories and applications
5
History of retailing and consumption
5
International journal of islamic marketing and branding
5
Journal of global marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : innovations in planning and applied research
5
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The key drivers of perceived omnichannel service quality in fashion
Patten, Elena
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 3-30)
.
2021
Persistent link: https://www.econbiz.de/10012607160
Saved in:
2
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Digital marketing in luxury fashion : from crisis to strength
Mekonnen, Aster
;
Larner, Liz
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 199-219)
.
2021
Persistent link: https://www.econbiz.de/10012607399
Saved in:
4
The effect of social EWOM on consumers' behaviour patterns in the fashion sector
Vergura, Donata Tania
;
Luceri, Beatrice
;
Zerbini, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 221-242)
.
2021
Persistent link: https://www.econbiz.de/10012607405
Saved in:
5
Building a sustainable brand image in luxury fashion companies
Faraoni, Monica
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 273-296)
.
2021
Persistent link: https://www.econbiz.de/10012607412
Saved in:
6
Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective
Rovai, Serena
;
Jing, Li
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 345-363)
.
2021
Persistent link: https://www.econbiz.de/10012607425
Saved in:
7
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->