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subject:"USA"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~subject:"Retail trade"
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USA
Retail trade
Consumer behaviour
631
Konsumentenverhalten
631
Brand image
133
Markenimage
133
Brand management
122
Markenführung
122
Brand
80
Markenartikel
80
Beziehungsmarketing
78
Relationship marketing
78
Advertising effects
59
Werbewirkung
59
United States
52
Einzelhandel
45
Emotion
45
Advertising
41
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
41
Marketingmanagement
41
Werbung
40
Personality psychology
36
Persönlichkeitspsychologie
36
China
31
Viral marketing
31
Virales Marketing
31
Internet marketing
30
Social Web
30
Social web
30
Online-Marketing
29
Dienstleistungsqualität
27
Service quality
27
Designation of origin
25
Herkunftsbezeichnung
25
Online retailing
24
Online-Handel
24
Großbritannien
23
United Kingdom
23
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Article
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97
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English
97
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Zielke, Stephan
3
Büttner, Oliver B.
2
Florack, Arnd
2
Göritz, Anja
2
Kennett-Hensel, Pamela A.
2
Lysonski, Steven
2
Sharma, Piyush
2
Adams, Terry K.
1
Ahrens, Jan
1
Albinsson, Pia A.
1
Alexander, Andrew
1
Allan, Jeffrey
1
Allred, Anthony T.
1
Angell, Robert
1
Baker, Julie
1
Bang, Nguyen
1
Bao, Yeqing
1
Bao, Yongchuan
1
Barber, Nelson
1
Barksdale, Hiram C.
1
Barnes, Bradley R.
1
Beatty, Sharon E.
1
Becerra, Enrique P.
1
Beneke, Justin
1
Bevolo, Marco
1
Bhaduri, Gargi
1
Bijmolt, Tammo H. A.
1
Braunstein, Lori A.
1
Brown, Jacqueline J.
1
Bruwer, Johan
1
Burt, Steven
1
Butaney, Gul T.
1
Callaghan, Glenn M.
1
Campbell, Colin
1
Carlson, Jamie
1
Chakraborty, Goutam
1
Chan, Kara
1
Chang, Ya Ping
1
Chao, Fred
1
Chaudhry, Peggy E.
1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of retailing and consumer services
518
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
186
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
International journal of retail & distribution management
138
Journal of retailing
134
The international review of retail, distribution and consumer research
121
Psychology & marketing
92
International journal of retail and distribution management
67
Journal of fashion marketing and management
64
International journal of consumer studies
58
International journal of hospitality management
53
NBER working paper series
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
American journal of agricultural economics
49
International journal of electronic marketing and retailing : IJEMR
45
Journal of international consumer marketing
43
Journal of the Academy of Marketing Science
42
Journal of marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
40
Journal of marketing theory and practice
39
The journal of services marketing
38
European journal of operational research : EJOR
34
Asia Pacific journal of marketing and logistics
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
The journal of product & brand management
29
Journal of consumer behaviour : an international research review
28
Journal of food products marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of business ethics : JOBE
27
Marketing intelligence & planning
27
Discussion paper / Centre for Economic Policy Research
26
International journal of sport management and marketing : IJSMM
25
Applied economics
24
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ECONIS (ZBW)
97
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1
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10
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97
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1
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
4
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
5
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
6
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
7
Construction and validation of customer value co-creation attitude scale
Shamim, Amjad
;
Zulkipli Ghazali
;
Albinsson, Pia A.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
Saved in:
8
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
9
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
10
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
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