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subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Advertising effects"
~subject:"Basketball"
~subject:"Motivation"
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USA
Advertising effects
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Sportveranstaltung
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Sports marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
35
International journal of sport management and marketing : IJSMM
27
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sports marketing & sponsorship
13
Sport management review
12
Journal of business research : JBR
7
Applied economics
5
European Sport management quarterly : ESMQ
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport finance
4
Journal of promotion management : JPM
4
Tourism management : research, policies, practice
4
European journal of marketing : EJM
3
International journal of event and festival management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services and operations management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Managing service quality : MSQ ; an international journal
3
Asia Pacific journal of marketing and logistics
2
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
2
Event- und Impaktforschung
2
Hamburg contemporary economic discussions
2
International journal of nonprofit & voluntary sector marketing
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Journal of nonprofit & public sector marketing
2
Journal of travel and tourism marketing
2
New horizons in the economics of sport
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Southern economic journal
2
SpringerLink / Bücher
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
Tourism management perspectives : TMP
2
Working paper / National Bureau of Economic Research, Inc.
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Working papers / Department of Economics, West Virginia University
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ECONIS (ZBW)
34
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1
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
4
Can concessions take you out to the ballpark? : an investigation of concessions motivation
Slavich, Mark A.
;
Rufer, Lisa
;
Greenhalgh, Gregory P.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 167-179
Persistent link: https://www.econbiz.de/10011933921
Saved in:
5
eSport vs. sport : a comparison of spectator motives
Pizzo, Anthony D.
;
Baker, Bradley J.
;
Na, Sangwon
;
Lee, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012173521
Saved in:
6
A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James
;
O'Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
Saved in:
7
Examining consumer perceptions of demand-based ticket pricing in sport
Shapiro, Stephen L.
;
Drayer, Joris
;
Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011508551
Saved in:
8
Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
Saved in:
9
An examination of constraints and motivators as predictors of sport media consumption substitution intention
Larkin, Ben
;
Fink, Janet S.
;
Trail, Galen T.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011372408
Saved in:
10
An examination of fantasy sport participation motives and substitution versus attendance intention
Larkin, Ben
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011304054
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