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subject:"USA"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Basketball"
~subject:"Guerilla-Marketing"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
34
International journal of sport management and marketing : IJSMM
21
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport management review
8
International journal of sports marketing & sponsorship
5
Applied economics
4
European Sport management quarterly : ESMQ
4
International journal of sport finance
4
Journal of advertising research
4
Journal of promotion management : JPM
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
European journal of marketing : EJM
3
International journal of services and operations management
3
Journal of business research : JBR
3
Managing service quality : MSQ ; an international journal
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Asian economic policy review : AEPR
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper series / IZA
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Hamburg contemporary economic discussions
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of nonprofit & public sector marketing
2
New horizons in the economics of sport
2
Southern economic journal
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Sportmanagement : SPM
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SpringerLink / Bücher
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The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Working paper / National Bureau of Economic Research, Inc.
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Working papers / Department of Economics, West Virginia University
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Advances in business and management forecasting
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Advertising and violence : concepts and perspectives
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Ambush Marketing
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Applied financial economics letters
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
27
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11
Marketing a social experience : how celebration of subculture leads to social spending during a sport event
Xing, Xiaoyan
;
Chalip, Laurence Hilmond
;
Green, Chris
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010417507
Saved in:
12
Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy
;
Heere, Bob
;
Newland, Brianna
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
Saved in:
13
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
14
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
Saved in:
15
Runner identity and sponsorship : evaluating the Rock 'n' Roll marathon
Lough, Nancy L.
;
Pharr, Jennifer R.
;
Owen, Jason O.
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 198-211
Persistent link: https://www.econbiz.de/10010475546
Saved in:
16
Fortune 100 companies : insight into premium seating ownership
Titlebaum, Peter
;
Lawrence, Heather
;
Moberg, Chris
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10009740042
Saved in:
17
Selling premium seating in today's sport marketplace
Lawrence, Heather J.
;
Contorno, Ron T.
;
Steffek, Brandon
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10009740050
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18
Differences in event brand personality between social media users and non-users
Walsh, Patrick
;
Clavio, Galen
;
Lovell, M. David
; …
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 214-223
Persistent link: https://www.econbiz.de/10010257028
Saved in:
19
Ad nauseam? : sports fans' acceptance of commercial messages during televised sporting events
Levin, Aron
;
Cobbs, Joe
;
Beasley, Fred
;
Manolis, Chris
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 193-202
Persistent link: https://www.econbiz.de/10010257031
Saved in:
20
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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