//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~language:"deu"
~language:"eng"
~subject:"Television advertising"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Digital broadcast"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
Television advertising
Digital broadcast
111
Digitaler Rundfunk
111
Deutschland
25
Germany
25
EU countries
11
EU-Staaten
11
United States
11
Internet
10
Mobile communications
10
Mobilkommunikation
10
Fernsehen
8
Media usage
8
Mediennutzung
8
South Korea
8
Südkorea
8
Technischer Fortschritt
8
Technological change
8
Television
8
Business model
7
Consumer behaviour
7
Fernsehwerbung
7
Geschäftsmodell
7
Konsumentenverhalten
7
Broadcasting policy
6
Digitale Dienste
6
Fernsehsender
6
Interactive media
6
Interaktive Medien
6
Rundfunkpolitik
6
Television industry
6
Web-based service
6
Competitive strategy
5
Digital divide
5
Digitale Spaltung
5
Theorie
5
Theory
5
Wettbewerbsstrategie
5
Commercial television
4
more ...
less ...
Type of publication
All
Article
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
6
Book section
6
Language
All
German
English
Author
All
Adda, Jérôme
1
Agterberg, Bas
1
Arroyo-Cañada, Francisco-Javier
1
Atkin, David J.
1
Blanco-Fernández, Yolanda
1
Bronnenberg, Bart J.
1
Cauberghe, Verolien
1
Cramton, Peter C.
1
Dennis, Donald Miller
1
Dubé, Jean-Pierre
1
Ferguson, Douglas A.
1
Garcia-Duque, Jorge
1
Gil-Lafuente, Jaime
1
Gray, David Michael
1
Greer, Clark F.
1
Hazlett, Thomas W.
1
Hsieh, J. J. Po-An
1
Jeffres, Leo W.
1
Keil, Mark
1
Krone, Jan
1
Krugman, Dean M.
1
Lekakos, George
1
López-Nores, Martin
1
Mela, Carl F.
1
Neuendorf, Kim
1
Ottaviani, Marco
1
Pazos-Arias, José Juan
1
Pelsmacker, Patrick de
1
Rai, Arun
1
Sherman, Ryland
1
Skalski, Paul
1
Smith, Sarah M.
1
Spitzer, Matthew Laurence
1
Tubio-Pardavila, Ricardo
1
Turba, Luca
1
Waterman, David
1
Werthmann, Sonja
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Beiträge zum Innovationsmarketing
1
Business and politics
1
Communications regulation in the age of digital convergence : legal and economic perspectives
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Economic policy : a European forum
1
Information communication technologies and emerging business strategies
1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Management information systems : mis quarterly
1
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
Policy and marketing strategies for digital media
1
Technology analysis & strategic management
1
The journal of media economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Technology and competition in US television : online versus offline
Sherman, Ryland
;
Waterman, David
- In:
Policy and marketing strategies for digital media
,
(pp. 265-279)
.
2014
Persistent link: https://www.econbiz.de/10010369856
Saved in:
2
Predicting the adoption of mobile DTV by local television stations in the United States
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 139-160
Persistent link: https://www.econbiz.de/10010200167
Saved in:
3
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
4
Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
5
A resource-based approach to strategy analysis in the new digital television arena
Turba, Luca
- In:
Technology analysis & strategic management
23
(
2011
)
5
,
pp. 545-566
Persistent link: https://www.econbiz.de/10009709789
Saved in:
6
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
7
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
8
Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
Saved in:
9
Auctioning the digital dividend
Cramton, Peter C.
- In:
Communications regulation in the age of digital …
,
(pp. 45-86)
.
2009
Persistent link: https://www.econbiz.de/10003903591
Saved in:
10
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->