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subject:"USA"
~subject:"EU-Staaten"
~subject:"Television advertising"
~type_genre:"Aufsatz in Zeitschrift"
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USA
EU-Staaten
Television advertising
Digital broadcast
70
Digitaler Rundfunk
70
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9
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9
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8
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8
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8
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7
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1
Dennis, Donald Miller
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Dubé, Jean-Pierre
1
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Kom / Kommission der Europäischen Gemeinschaften
2
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1
International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Review of economic research on copyright issues : RERCI
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ECONIS (ZBW)
18
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1
Predicting the adoption of mobile DTV by local television stations in the United States
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 139-160
Persistent link: https://www.econbiz.de/10010200167
Saved in:
2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
3
Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
4
A resource-based approach to strategy analysis in the new digital television arena
Turba, Luca
- In:
Technology analysis & strategic management
23
(
2011
)
5
,
pp. 545-566
Persistent link: https://www.econbiz.de/10009709789
Saved in:
5
Digital broadcasting : challenges and opportunities for European community radio broadcasters
Hallett, Lawrie
;
Hintz, Arne
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
2
,
pp. 151-161
Persistent link: https://www.econbiz.de/10003920562
Saved in:
6
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
7
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
8
Viewer as media decision-maker : digital video recorders and household media consumption
Smith, Sarah M.
;
Krugman, Dean M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003853185
Saved in:
9
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
10
Open standards and interoperability in EU digital TV : economics and policy issues
Matteucci, Nicola
- In:
Review of economic research on copyright issues : RERCI
5
(
2008
)
2
,
pp. 45-70
Persistent link: https://www.econbiz.de/10003820719
Saved in:
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