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subject:"Umweltbewusstsein"
~person:"Gordon, Ross"
~person:"Gregory-Smith, Diana"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Umweltmanagement"
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Umweltbewusstsein
Consumer behaviour
Umweltmanagement
Social marketing
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social marketing
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Gordon, Ross
Gregory-Smith, Diana
Cornelissen, Gert
7
Warlop, Luk
7
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Rundle-Thiele, Sharyn
6
Ida, Takanori
5
Ito, Koichiro
5
Piacentini, Maria
5
Rettie, Ruth
5
Tanaka, Makoto
5
Burchell, Kevin
4
Kubacki, Krzysztof
4
Previte, Josephine
4
Brennan, Linda
3
Dibb, Sally
3
Dimant, Eugen
3
Drennan, Judy
3
Ekström, Mathias
3
Evans, W. Douglas
3
Galan-Ladero, M. Mercedes
3
McKenzie-Mohr, Doug
3
Mulcahy, Rory
3
Pandelaere, Mario
3
Pelsmacker, Patrick de
3
Russell-Bennett, Rebekah
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Schmidt, Ulrich
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Schuster, Lisa
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Sunstein, Cass R.
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Thaler, Richard H.
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Yzerbyt, Vincent
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Aleti, Torgeir
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Beachcroft-Shaw, Harry
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Biswas, Saswata Narayan
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Bolton, Gary E.
2
Cadario, Romain
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2
Chandon, Pierre
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Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
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Marketing theory
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The journal of services marketing
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ECONIS (ZBW)
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1
Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké
;
Maclaran, Pauline
;
Chatzidakis, …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1203-1217
Persistent link: https://www.econbiz.de/10013466512
Saved in:
2
Reducing meat consumption at work and at home : facilitators and barriers that influence contextual spillover
Verfuerth, Caroline
;
Gregory-Smith, Diana
;
Oates, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 671-702
Persistent link: https://www.econbiz.de/10012584561
Saved in:
3
Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan
;
Gordon, Ross
;
Jayasinghe, Laknath
; …
- In:
Marketing theory
20
(
2020
)
1
,
pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
Saved in:
4
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
5
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
6
An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana
;
Manika, Danae
;
Graham, Sonja
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
Saved in:
7
Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
8
The impact of individual attitudinal and organisational variables on workplace environmentally friendly behaviours
Manika, Danae
;
Wells, Victoria K.
;
Gregory-Smith, Diana
; …
- In:
Journal of business ethics : JOBE
126
(
2015
)
4
,
pp. 663-684
Persistent link: https://www.econbiz.de/10010481712
Saved in:
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