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subject:"United States"
~accessRights:"restricted"
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Electronic Commerce
Direct marketing
147
Direktmarketing
144
Advertising
54
Werbung
54
Advertising effects
52
Werbewirkung
52
Consumer behaviour
51
Konsumentenverhalten
51
Arzneimittel
45
Pharmaceuticals
45
Pharmaceutical industry
24
Pharmaindustrie
24
Internet marketing
22
Online-Marketing
22
Distribution channel
17
Vertriebsweg
17
Direct-to-consumer advertising
16
Marketing management
16
Marketingmanagement
16
Beziehungsmarketing
15
Relationship marketing
15
Theorie
13
Theory
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USA
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direct marketing
10
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Fundraising
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advertising
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direct selling
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direct-to-consumer advertising
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prescription drugs
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Aufsatz in Zeitschrift
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Koku, Paul Sergius
2
Albaum, Gerald S.
1
Bowers, Jake
1
Bratina, Danijel
1
Dutta, Shantanu
1
Fogel, Joshua
1
Garrett, Alex
1
Gou, Qinglong
1
Guo, Xiaolong
1
Herzog, Rivka
1
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1
Janakiraman, Ramkumar
1
Jiang, Pingjun
1
Kalyanam, Kirthi
1
Karlan, Dean
1
Kim, Mie-Jung
1
Kwa, Su-Young
1
Lenk, Peter J.
1
Mukherji, Prokriti
1
Poon, Patrick
1
Popp, Richard K.
1
Rajiv, Surendra
1
Rhee, Eddie
1
Simon, Françoise
1
Sinkinson, Michael
1
Starc, Amanda
1
Straker, Karla
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Sun, Libo
1
Sypniewska, Barbara A.
1
Tabaj, Tjas̆a
1
Tao, Zhiying
1
Tulman, Sarah
1
Wrigley, Cara
1
Yu, Yugang
1
Zhang, Juzhi
1
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Health marketing quarterly
2
Contemporary economics
1
Enterprise & society : the international journal of business history
1
International journal of production research
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international trade & commerce
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society
1
Management
1
The American economic review
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The review of economic studies : RES
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ECONIS (ZBW)
17
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1
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
2
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
3
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
4
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
Saved in:
5
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
6
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 836-881
Persistent link: https://www.econbiz.de/10012109388
Saved in:
7
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
8
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
9
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
10
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
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