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subject:"United States"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"International marketing"
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United States
International marketing
Designation of origin
62
Herkunftsbezeichnung
62
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
40
Markenimage
40
Brand management
19
Markenführung
19
Rules of origin
16
Ursprungsregeln
16
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13
Markenartikel
13
National culture
13
Nationalkultur
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Internationales Marketing
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China
11
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country of origin
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6
Indien
6
Product quality
6
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6
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4
Country-of-origin
4
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Kulturelle Identität
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South Korea
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Südkorea
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Tourism marketing
4
Tourismusmarketing
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3
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3
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14
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Aashish, Kumar
2
Gorostidi-Martinez, Haritz
2
Raman, Prashant
2
Xu, Weimin
2
Zhao, Xiaokang
2
Hamzaoui-Essoussi, Leila
1
Han, C. M.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Huang, Yu-An
1
Janssen, Anne
1
Jin, Byoungho
1
Jo, Myung-soo
1
Kim, Chang-soo
1
Lee, Wei-Na
1
Lin, Chad
1
Little, Joseph P.
1
Meurs, Frank van
1
Paswan, Audhesh K.
1
Quaye, Emmanuel Silva
1
Ramkumar, Bharath
1
Singh, Nitish
1
Sun, Qin
1
Tieslau, Margie A.
1
Tsai, Wanhsiu Sunny
1
Woo, Hongjoo
1
Yeboah-Banin, Abena A.
1
Yen, Dorothy A.
1
Yoo, Jinnie Jinyoung
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Asia Pacific journal of marketing and logistics
Journal of global marketing
International marketing review
19
Journal of international consumer marketing
15
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
The journal of consumer marketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international marketing
6
Corporate reputation review : an international journal
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of world trade : law, economic policy, public policy
5
American journal of agricultural economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Canadian journal of agricultural economics : CJAE
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
International journal of emerging markets
3
Journal of Islamic marketing
3
Journal of agricultural economics
3
Journal of food products marketing
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Panel Reports
3
The journal of brand management : an international journal
3
Working paper / Center for Agricultural and Rural Development
3
World trade review : economics, law, international institutions
3
Advances in international marketing
2
Agricultural and resource economics review : ARER
2
Appellate Body Reports
2
Business history
2
Economics working paper series
2
Essays on the effects of brand names and prices on consumer behavior
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Fundamentals of marketing research ; Vol. 6
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
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ECONIS (ZBW)
14
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1
-
10
of
14
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articles prioritized
date (newest first)
date (oldest first)
1
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
6
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
7
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
8
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
9
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
10
Animosity within borders : the mediating roles of regional identification and perceived discrimination on regional media preference
Huang, Yu-An
;
Lin, Chad
;
Yen, Dorothy A.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011478832
Saved in:
1
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