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subject:"United States"
~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of global marketing"
~subject:"International marketing"
~subject:"Markenführung"
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United States
International marketing
Markenführung
Designation of origin
41
Herkunftsbezeichnung
41
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
20
Markenimage
20
Brand management
13
Internationales Marketing
9
Rules of origin
9
Ursprungsregeln
9
country of origin
9
China
8
National culture
8
Nationalkultur
8
Brand
6
Markenartikel
6
Consumer ethnocentrism
4
Country of origin
4
Food
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Lebensmittel
4
Product quality
4
Produktqualität
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Advertising effects
3
Confidence
3
Country image
3
Product differentiation
3
Produktdifferenzierung
3
South Korea
3
Südkorea
3
Theorie
3
Theory
3
USA
3
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Article
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English
20
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Aashish, Kumar
2
Raman, Prashant
2
Boonsaeng, Tullaya
1
Chen, Tsai
1
DeLong, Karen L.
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Gao, Shijun
1
Grebitus, Carola
1
Guy, Bonnie S.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Harling, Kenneth F.
1
Heuvel, Jauke van den
1
Hobbs, Jill E.
1
Hornikx, Jos
1
Janssen, Anne
1
Jiménez, Fernando R.
1
Jo, Myung-soo
1
Kerr, William A.
1
Khan, Muhammad Asif
1
Kim, Chang-soo
1
Lee, Hsiang-ming
1
Lee, Michael S.W.
1
Lee, Wei-Na
1
Little, Joseph P.
1
Maher, Amro A.
1
Meurs, Frank van
1
Paswan, Audhesh K.
1
Phillips, Peter W. B.
1
Quaye, Emmanuel Silva
1
Rude, James
1
Rusetski, Alexander
1
Singh, Nitish
1
Strebinger, Andreas
1
Sun, Qin
1
Tieslau, Margie A.
1
Tsai, Wanhsiu Sunny
1
Twine, Edgar E.
1
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Published in...
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Canadian journal of agricultural economics : CJAE
Journal of global marketing
Journal of international consumer marketing
27
International marketing review
26
Journal of business research : JBR
16
The journal of product & brand management
15
Asia Pacific journal of marketing and logistics
12
The journal of brand management : an international journal
12
Journal of international marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of retailing and consumer services
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
The journal of consumer marketing
8
Corporate reputation review : an international journal
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
International business review : the official journal of the European International Business Academy
6
International journal of consumer studies
5
Journal of Islamic marketing
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of fashion marketing and management
5
Journal of world trade : law, economic policy, public policy
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Tourism management : research, policies, practice
5
American journal of agricultural economics
4
Australasian marketing journal
4
Business history
4
Discussion paper / Centre for Economic Policy Research
4
Essays on the effects of brand names and prices on consumer behavior
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of euromarketing
4
Journal of food products marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Working paper / Center for Agricultural and Rural Development
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Brand management in emerging markets : theories and practice
3
European journal of marketing : EJM
3
European research studies
3
International journal of business and globalisation : IJBG
3
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ECONIS (ZBW)
20
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10
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20
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date (oldest first)
1
Explaining consumer willingness to pay for country-of-origin labeling with ethnocentrism, country image, and product image : examples from China's beef market
Gao, Shijun
;
Grebitus, Carola
;
DeLong, Karen L.
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10014536362
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
6
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
7
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
8
Country of origin labeling and structural change in U.S. imports of Canadian cattle and beef
Twine, Edgar E.
;
Rude, James
;
Unterschultz, Jim
- In:
Canadian journal of agricultural economics : CJAE
64
(
2016
)
3
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011580281
Saved in:
9
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
10
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
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