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subject:"United States"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject_exact:"Search engine marketing"
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United States
Internet marketing
141
Online-Marketing
141
Social Web
87
Social web
87
Consumer behaviour
81
Konsumentenverhalten
81
Advertising effects
43
Werbewirkung
43
Advertising
38
Werbung
38
Brand management
34
Markenführung
34
Beziehungsmarketing
28
Relationship marketing
28
Viral marketing
22
Virales Marketing
22
social media
22
Brand image
19
Markenimage
19
E-commerce
17
Electronic Commerce
17
Online retailing
15
Online-Handel
15
Social Media
15
Marketing management
12
Marketingmanagement
12
USA
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Website
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7
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Alhajj, Reda
1
Amoroso, Donald L.
1
Beard, Fred K.
1
Becerra, Enrique P.
1
Ben-Ur, Joseph
1
De Ruyck, Tom
1
Duane, Aidan M.
1
Díaz-Martín, Ana M.
1
Feng, Yang
1
Hardey, Mariann
1
Keshavarz, Fatemeh
1
Korgaonkar, Pradeep K.
1
Kung, Mabel T.
1
Laurie, Sally
1
Mai, Enping
1
Menéndez-Benito, Héctor D.
1
Mortimer, Kathleen
1
Ogawa, Mikako
1
Okazaki, Shintaro
1
Rachdi, Btissam
1
Rozano, Mercedes
1
Silverblatt, Ronnie
1
Troch, Thomas
1
Waheed, Ayeshaa Abdul
1
Xie, Quan
1
Xue, Fei
1
Yang, Jun
1
Zhang, Yi
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of promotion management : innovations in planning and applied research
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Crowdfunding : the corporate era
2
Discussion paper / Centre for Economic Policy Research
2
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ECONIS (ZBW)
12
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1
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12
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date (oldest first)
1
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
2
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
4
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
5
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
6
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
7
Walking the talk : co-creating the future of market research online communities
Troch, Thomas
;
De Ruyck, Tom
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
4
,
pp. 570-572
Persistent link: https://www.econbiz.de/10009576967
Saved in:
8
Special issue on Smart Mobile Media Services (SMMS)
Duane, Aidan M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009580692
Saved in:
9
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
10
New visions : capturing digital data and market research
Hardey, Mariann
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10009535023
Saved in:
1
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