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subject:"United States"
~isPartOf:"Journal of global marketing"
~subject:"COO"
~subject:"International marketing"
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United States
COO
International marketing
Designation of origin
31
Herkunftsbezeichnung
31
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
19
Markenimage
19
Brand management
11
Markenführung
11
Rules of origin
9
Ursprungsregeln
9
country of origin
9
Internationales Marketing
8
National culture
8
Nationalkultur
8
Brand
6
Markenartikel
6
China
5
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Product quality
4
Produktqualität
4
Advertising effects
3
Confidence
3
Country image
3
South Korea
3
Südkorea
3
Vertrauen
3
Werbewirkung
3
animosity
3
ethnocentrism
3
willingness to buy
3
Advertising
2
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2
Country-of-origin
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English
11
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Aashish, Kumar
2
Raman, Prashant
2
Aichner, Thomas
1
Coletti, Paolo
1
Forza, Cipriano
1
Frankwick, Gary L.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Jiménez, Fernando R.
1
Jo, Myung-soo
1
Kim, Chang-soo
1
Lee, Wei-Na
1
Little, Joseph P.
1
Meurs, Frank van
1
Paswan, Audhesh K.
1
Perkmann, Urban
1
Quaye, Emmanuel Silva
1
Singh, Nitish
1
Sun, Qin
1
Tieslau, Margie A.
1
Trentin, Alessio
1
Tsai, Wanhsiu Sunny
1
Yang, Shuang
1
Yeboah-Banin, Abena A.
1
Yoo, Jinnie Jinyoung
1
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Journal of global marketing
International marketing review
20
Journal of international consumer marketing
16
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
The journal of consumer marketing
7
International business review : the official journal of the European International Business Academy
6
Journal of international marketing
6
Asia Pacific journal of marketing and logistics
5
Corporate reputation review : an international journal
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of world trade : law, economic policy, public policy
5
American journal of agricultural economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Canadian journal of agricultural economics : CJAE
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of emerging markets
3
International journal of wine business research : IJWBR
3
Journal of Islamic marketing
3
Journal of agricultural economics
3
Journal of food products marketing
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Panel Reports
3
The journal of brand management : an international journal
3
Working paper / Center for Agricultural and Rural Development
3
World trade review : economics, law, international institutions
3
Advances in international marketing
2
Agricultural and resource economics review : ARER
2
Appellate Body Reports
2
Business history
2
Economics working paper series
2
Essays on the effects of brand names and prices on consumer behavior
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Fundamentals of marketing research ; Vol. 6
2
IMADI.net-Projektbericht
2
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ECONIS (ZBW)
11
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1
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10
of
11
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date (oldest first)
1
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
6
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
7
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
8
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
9
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
10
For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny
;
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
Saved in:
1
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