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subject:"United States"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Salespeople"
~subject:"Theorie"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Merchandising"
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United States
Salespeople
Theorie
Werbung
Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Preismanagement
4
Pricing strategy
4
Theory
4
Beziehungsmarketing
3
Brand image
3
Einzelhandel
3
Einzelhandelspreis
3
Low-cost strategy
3
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3
Marketing management
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Marketingmanagement
3
Niedrigpreisstrategie
3
Relationship marketing
3
Retail price
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Retail trade
3
USA
3
pricing
3
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2
Direktmarketing
2
Distribution channel
2
E-commerce
2
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2
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2
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10
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Albers, Sönke
2
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Fischer, Marc
1
Foubert, Bram
1
Gauri, Dinesh K.
1
Gedenk, Karen
1
Gijsbrechts, Els
1
Goldfarb, Avi
1
Gómez, Miguel I.
1
Kamakura, Wagner A.
1
Lam, Son K.
1
Ledolter, Johannes
1
Lutzky, Christian
1
MacKenzie, Scott B.
1
Mantrala, Murali K.
1
Mathieu, John E.
1
McLaughlin, Edward
1
Moon, Sangkil
1
Neslin, Scott A.
1
Pauwels, Koen
1
Podsakoff, Philip M.
1
Rao, Vithala R.
1
Slotegraaf, Rebecca J.
1
Sridhar, Shrihari
1
Sudhir, K.
1
Talukdar, Debabrata
1
Wang, Kitty
1
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Journal of marketing research : JMR
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of promotion management : JPM
11
Journal of retailing
11
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
American journal of agricultural economics
6
European journal of operational research : EJOR
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing communications
5
Journal of the Operational Research Society : OR
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Quantitative marketing and economics : QME
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Agricultural and resource economics review : ARER
3
International journal of industrial organization
3
International journal of production economics
3
International journal of sport management and marketing : IJSMM
3
Omega : the international journal of management science
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Agribusiness : an internat. journal
2
Health care management science
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of logistics : research and applications
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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ECONIS (ZBW)
10
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1
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10
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date (oldest first)
1
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
2
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
3
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
4
The role of consensus in sales team performance
Ahearne, Michael
;
MacKenzie, Scott B.
;
Podsakoff, Philip M.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 458-469
Persistent link: https://www.econbiz.de/10003983725
Saved in:
5
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
6
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
7
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
8
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
Saved in:
9
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
10
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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