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subject:"United States"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
~subject:"Theory"
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United States
Advertising effects
Marketingmanagement
Relationship marketing
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Sales promotion
41
Verkaufsförderung
41
Consumer behaviour
18
Konsumentenverhalten
18
Werbewirkung
9
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6
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6
Marketing management
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Aggarwal, Sugandha
1
Bussière, Dave
1
Chen, Li-ming
1
Davies, John J.
1
Donthu, Naveen
1
Fortunato, John A.
1
Green Thornton, Corliss
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Gupta, Anshu
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Jeong, Yongick
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Jha, P. C.
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Mayer, James Mark
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1
Meng, Juan
1
Muehling, Darrel D.
1
O'Curry Fogel, Suzanne
1
Pan, Po-lin
1
Pascal, Vincent J.
1
Peev, Plamen P.
1
Phau, Ian
1
Poddar, Amit
1
Srivastava, R. K.
1
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1
Zhou, Shuhua
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Journal of promotion management : JPM
Journal of business research : JBR
22
Journal of retailing and consumer services
22
Journal of marketing research : JMR
16
Journal of retailing
14
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
9
Journal of marketing
8
Company and customer relations
7
Journal of the Academy of Marketing Science
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of the Operational Research Society : OR
5
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
International journal of production economics
4
International journal of retail & distribution management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Report / Marketing Science Institute
4
The journal of personal selling & sales management : JPSSM
4
Vision : the journal of business perspective
4
Agricultural and resource economics review : ARER
3
CUDARE working paper series
3
ERIM report series research in management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of industrial organization
3
International journal of sport management and marketing : IJSMM
3
Journal of business economics : JBE
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
Saved in:
4
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
5
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
Saved in:
6
Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
7
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
8
What advertisers need to know about promotion in the Arab world : technology and media perspectives
Kalliny, Morris
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 436-457
Persistent link: https://www.econbiz.de/10009678852
Saved in:
9
The day of the week effect in consumer behavior : analyzing utilitarian and hedonistic consumer modes
Bussière, Dave
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 418-425
Persistent link: https://www.econbiz.de/10009422507
Saved in:
10
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
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