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subject:"United States"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Marketing"
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United States
Brand management
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Marketing
Sales promotion
19
Verkaufsförderung
19
Consumer behaviour
15
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15
Advertising effects
5
Markenführung
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sales promotions
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Loureiro, Sandra Maria Correia
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Santini, Fernando de Oliveira
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Azevedo, António
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Boeira, Juan Pablo
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Clarke, Irvine
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Clarke, Theresa B.
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Costa, Ana Sofia
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Kumar, Divesh
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Kumar, Satish
1
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1
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Sivakumaran, Bharadhwaj
1
Spais, George S.
1
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1
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1
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Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
16
Journal of promotion management : JPM
11
Journal of business research : JBR
9
Journal of retailing
8
SpringerLink / Bücher
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of marketing research : JMR
7
Gabler Edition Wissenschaft
6
American journal of agricultural economics
5
The international review of retail, distribution and consumer research
5
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
4
Agricultural and resource economics review : ARER
3
European research studies
3
Faculty & research / Insead : working paper series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of marketing
3
Journal of marketing communications
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Psychology & marketing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
The journal of personal selling & sales management : JPSSM
3
Vision : the journal of business perspective
3
Acta Universitatis Danubius / Oeconomica
2
Australasian marketing journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CUDARE working paper series
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Farmer Cooperative Research Report (FCRR)
2
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
3
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
4
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
5
The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10012179131
Saved in:
6
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
7
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
8
Non-price sales promotion impact and moderator role
Jones, Joseph M.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 861-889
Persistent link: https://www.econbiz.de/10012179072
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
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