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subject:"United States"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Brand image"
~subject:"Social Web"
~subject:"Social network"
~subject:"Werbung"
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Bigné Alcañiz, J. Enrique
Dwivedi, Yogesh Kumar
21
Tucker, Catherine
16
Choi, Yung Kyun
15
Filieri, Raffaele
14
Law, Chun Hung Roberts
14
Loureiro, Sandra Maria Correia
14
Stephen, Andrew T.
14
Goldfarb, Avi
13
Hudders, Liselot
13
Jerath, Kinshuk
13
Rita, Paulo
13
Skiera, Bernd
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Ozuem, Wilson
12
Pelsmacker, Patrick de
12
Wilbur, Kenneth C.
12
Ghose, Anindya
11
Hajli, Nick
11
Sabatini, Fabio
11
Schweidel, David A.
11
Tan, Yong
11
Tucker, Catherine E.
11
Viswanathan, Siva
11
Yoon, Sukki
11
Bart, Yakov
10
Bonatti, Alessandro
10
Fesenmaier, Daniel R.
10
Kumar, Subodha
10
Kumar, Vikas
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
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Sayedi, Amin
10
Seo, Yuri
10
Smith, Katherine Taken
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Journal of business research : JBR
4
Business research quarterly : BRQ
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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Journal of destination marketing & management
1
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
11
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1
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
2
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
3
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
4
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
5
Harnessing stakeholder input on Twitter : a case study of short breaks in Spanish tourist cities
Bigné Alcañiz, J. Enrique
;
Oltra, Enrique
;
Andreu, Luisa
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 490-503
Persistent link: https://www.econbiz.de/10011988010
Saved in:
6
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
Saved in:
7
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
8
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
9
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
10
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
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