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subject:"United States"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~subject:"Relationship marketing"
~subject:"Theory"
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United States
Advertising effects
Marketingmanagement
Pricing strategy
Relationship marketing
Theory
Sales promotion
1,916
Verkaufsförderung
1,916
Konsumentenverhalten
829
Consumer behaviour
828
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316
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288
Retail trade
280
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204
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175
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168
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154
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96
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Usman, Osly
11
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7
Jain, Amit
7
Kind, Hans Jarle
7
Kukar-Kinney, Monika
7
Malik, Garima
7
Foros, Øystein
6
Görtz, Gunnar
6
Kaiser, Harry M.
6
Sinitsyn, Maxim
6
Villas-Boas, Sofia
6
Aydinli, Aylin
5
Bertini, Marco
5
Bogomolova, Svetlana
5
Breugelmans, Els
5
Gómez, Miguel I.
5
Heerde, Harald J. van
5
Leeflang, Peter
5
Malshe, Avinash
5
Monroe, Kent B.
5
Richards, Timothy J.
5
Xia, Lan
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bauer, Hans H.
4
Bijmolt, Tammo H. A.
4
Johnston, Mark W.
4
Lambrecht, Anja
4
Marshall, Greg W.
4
Natter, Martin
4
Neslin, Scott A.
4
Perloff, Jeffrey M.
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Rudanko, Leena
4
Sivakumaran, Bharadhwaj
4
Zettelmeyer, Florian
4
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3
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3
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Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
The Nielsen Company (Germany)
1
Universität Ulm
1
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Journal of business research : JBR
31
Journal of retailing and consumer services
29
Journal of retailing
25
Journal of marketing research : JMR
20
Journal of promotion management : JPM
18
Journal of marketing
14
European journal of operational research : EJOR
13
Journal of promotion management : innovations in planning and applied research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Marketing letters : a journal of research in marketing
10
Quantitative marketing and economics : QME
10
European journal of marketing : EJM
8
Company and customer relations
7
International journal of retail & distribution management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
The international review of retail, distribution and consumer research
7
The journal of product & brand management
7
Working paper / National Bureau of Economic Research, Inc.
7
American journal of agricultural economics
6
Information systems research : ISR
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
5
International journal of production economics
5
Journal of the Operational Research Society : OR
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of industrial organization
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of revenue and pricing management
4
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ECONIS (ZBW)
923
USB Cologne (EcoSocSci)
1
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1
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10
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924
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
4
Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
5
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
6
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
7
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
8
Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste
Lin, Arjen van
;
Aydinli, Aylin
;
Bertini, Marco
;
Herpen, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 663-682
Persistent link: https://www.econbiz.de/10014444175
Saved in:
9
Promotion on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
10
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
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