//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~subject:"Strategic management"
~subject:"Unternehmenserfolg"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Strategic management
Unternehmenserfolg
Marketingmanagement
1,623
Marketing management
1,588
Theorie
343
Theory
343
Deutschland
327
Germany
324
Marketing
308
Consumer behaviour
190
Konsumentenverhalten
190
Beziehungsmarketing
141
Relationship marketing
141
USA
130
Strategisches Management
98
Marktforschung
85
Market research
82
Werbung
77
Marketingtheorie
74
Brand management
73
Markenführung
73
Marketing theory
73
Advertising
70
Innovation
69
Innovationsmanagement
67
Welt
66
World
66
Innovation management
65
International marketing
63
Internationales Marketing
63
Management
63
Public relations
62
Öffentlichkeitsarbeit
61
Lieferantenmanagement
60
Supplier relationship management
60
Online-Marketing
56
Wettbewerbsstrategie
51
Internet marketing
50
KMU
47
SME
47
more ...
less ...
Online availability
All
Free
30
Undetermined
7
Type of publication
All
Book / Working Paper
195
Article
7
Journal
1
Type of publication (narrower categories)
All
Non-commercial literature
Sammelwerk
Article in journal
1,699
Aufsatz in Zeitschrift
1,699
Aufsatz im Buch
244
Book section
244
Graue Literatur
116
Collection of articles of several authors
98
Hochschulschrift
80
Lehrbuch
75
Arbeitspapier
70
Thesis
70
Working Paper
70
Case study
64
Fallstudie
64
Textbook
62
Aufsatzsammlung
31
Reprint
29
Konferenzschrift
23
Ratgeber
22
Guidebook
21
Glossar enthalten
20
Glossary included
20
Conference proceedings
18
Bibliografie enthalten
16
Bibliography included
16
Fallstudiensammlung
14
Collection of articles written by one author
8
Conference paper
8
Handbook
8
Handbuch
8
Konferenzbeitrag
8
Sammlung
8
Bibliografie
7
Company information
5
Firmeninformation
5
Amtsdruckschrift
3
CD-ROM, DVD
3
Government document
3
Interview
3
more ...
less ...
Language
All
English
162
German
34
Russian
4
Polish
3
French
2
Croatian
1
Slovenian
1
more ...
less ...
Author
All
Kaiser, Harry M.
8
Sheth, Jagdish N.
4
Anderson, Kym
3
Damania, Richard
3
Fritz, Wolfgang
3
Gupta, Sunil
3
Jackson, Lee Ann
3
Pfeffermann, Nicole
3
Soberman, David A.
3
Bresnahan, Timothy F.
2
Crittenden, Victoria Lynn
2
Day, George S.
2
Forker, Olan D.
2
Fung, Michael Ka-yiu
2
Ganesan, Shankar
2
Graber, Stéphane
2
Harker, Michael
2
Hülsmann, Michael
2
Kleinaltenkamp, Michael
2
Knittel, Christopher R.
2
Mela, Carl F.
2
Melanthiou, Yioula
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Plinke, Wulff
2
Rüdiger, Mathias
2
Springer, Reiner
2
Stango, Victor
2
Stern, Scott
2
Trajtenberg, Manuel
2
Varadarajan, Rajan
2
Workman, John P.
2
Ahlert, Dieter
1
Anttila, Mai
1
Ashill, Nicholas
1
Balazs, Anne L.
1
Balmer, John M.T.
1
Bauer, Hans H.
1
Bausenwein, Julia
1
Bech-Larsen, Tino
1
more ...
less ...
Institution
All
American Marketing Association
7
Cornell University / Department of Agricultural Economics
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
RWTH Aachen
2
USA / General Accounting Office
2
Academy of Marketing
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
European Society for Opinion and Marketing Research
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Inter-American Development Bank
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Melbourne Business School
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Renessans Kapital <Moskau>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
United States Trademark Association
1
Univerza v Mariboru / Ekonomsko-Poslovna Fakulteta
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Workshop on Historical Research in Marketing <2, 1985, East Lansing, Mich.>
1
Öko-Institut
1
more ...
less ...
Published in...
All
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Working paper / National Bureau of Economic Research, Inc.
6
Faculty & research / Insead : working paper series
4
International journal of technology marketing : IJTMkt
4
Working papers / Harvard Business School, Division of Research
4
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Psychology & marketing
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of trade and global markets
2
International marketing review
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of strategic marketing
2
Legends in marketing
2
Legends in strategic marketing
2
Management working paper
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Proceedings series / American Marketing Association
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Technischer Vertrieb
2
The journal of business & industrial marketing
2
Työpapereita / F
2
Working paper / The Food Industry Center, University of Minnesota
2
AEM research bulletin
1
Advances in marketing, customer relationship management, and e-services (AMCRMED) book series
1
Advertising and consumer psychology
1
Apprimus Edition Wissenschaft
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal
1
BLM-Schriftenreihe
1
Business horizons
1
Business/Economics
1
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
1
Conference paper series
1
Critical explorations
1
DEM working paper series
1
Discussion paper / Centre for Economic Policy Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
203
Showing
1
-
10
of
203
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
2
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
3
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
4
Innovations in forestry, wood processing and furniture manufacturing : scientific book
Pirc, Andreja
(
ed.
);
Jelačić, Denis
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10012599532
Saved in:
5
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
6
Marketing management and innovations : challenges and opportunities in the marketplace
Vukasović, Tina
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011659049
Saved in:
7
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
Saved in:
8
Strategische Analyse und Zielbildung als Basisaufgaben im strategischen Marketing
Bausenwein, Julia
;
Purle, Enrico
-
2015
Persistent link: https://www.econbiz.de/10011434653
Saved in:
9
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
10
Instrumenty strategiceskogo menedžmenta i marketinga v obespečenii sbalansirovannogo naučno-technologičeskogo razvitija novoj ėkonomiki Rossii : kollektivnaja monografija
Parachina, V. N.
(
ed.
)
-
Severo-Kavkazskij Federalʹnyj Universitet
-
2019
Persistent link: https://www.econbiz.de/10012384877
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->