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subject:"Vertriebsweg"
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Virales Marketing"
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Vertriebsweg
Virales Marketing
Online retailing
16
Online-Handel
16
Consumer behaviour
13
Konsumentenverhalten
13
Distribution channel
6
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Einzelhandel
5
Retail trade
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Beziehungsmarketing
4
Relationship marketing
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Advertising effects
3
Brand
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Brand image
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Brand management
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Markenartikel
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Markenführung
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Preismanagement
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Pricing strategy
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Viral marketing
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Amazon
2
Multichannel
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Online advertising
2
Online reviews
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Verkaufsförderung
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Accessibility-diagnosticity model
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9
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Anderl, Eva
1
Becker, Ingo Frank
1
Besharat, Ali
1
Bowman, Douglas
1
Duclos, Rod
1
Emrich, Oliver
1
Goić, Marcel
1
Haghighi, Nasir
1
Homburg, Christian
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Ko, Eunhee Emily
1
Kushwaha, Tarun
1
Langan, Ryan
1
Lauer, Karin
1
Maier, Erik
1
Schumann, Jan Hendrik
1
Sepehri, Amir
1
Shankar, Venkatesh
1
Varki, Sajeev
1
Verhoef, Peter C.
1
Vomberg, Arnd
1
Wangenheim, Florian von
1
Wieringa, Jaap E.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
70
Journal of business research : JBR
51
International journal of hospitality management
30
Information systems research : ISR
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Electronic commerce research
20
Journal of retailing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
European journal of operational research : EJOR
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of retail and distribution management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of production economics
12
Transportation research / E : an international journal
12
International journal of contemporary hospitality management
11
Journal of hospitality marketing & management
10
International journal of consumer studies
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
International journal of production research
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of internet commerce
7
Journal of marketing research
7
Journal of the Operational Research Society
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
International journal of retail & distribution management
6
Journal of international consumer marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
MIS quarterly
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Tourism management perspectives : TMP
6
Business horizons
5
Electronic markets : EM ; the international journal of electronic commerce and business media
5
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
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ECONIS (ZBW)
9
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir
;
Duclos, Rod
;
Haghighi, Nasir
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 336-348
Persistent link: https://www.econbiz.de/10013271752
Saved in:
3
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
4
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
7
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
8
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
9
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
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