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subject:"Werbewirkung"
~isPartOf:"Asian journal of business ethics : AJBE"
~isPartOf:"Food policy : economics planning and politics of food and agriculture"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Consumer behaviour
Relationship marketing
Cause-Related Marketing
6
Cause-related marketing
6
Beziehungsmarketing
3
Advertising effects
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
USA
2
United States
2
Cause related marketing (CrM)
1
Charitable organization
1
Charity
1
China
1
Collectivism
1
Comparison
1
Confidence
1
Consumers’ trust
1
Corporate Social Responsibility (CSR)
1
Cultural identity
1
Customer attitude
1
Einzelhandel
1
Fundraising
1
Gemeinnützige Organisation
1
Großbritannien
1
Individualism
1
Individualismus
1
Inter-firm cooperation
1
Internet-Auktion
1
Islam
1
Kollektivismus
1
Kulturelle Identität
1
Learning psychology
1
Lernpsychologie
1
Luxury goods
1
Luxusgüter
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English
5
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Aldridge, Nick
1
Beise-Zee, Rian
1
Boenigk, Silke
1
Fowles, Joe
1
Fraedrich, John
1
Hartmann, Monika
1
Klink, Jeanette
1
Mullen, Linda Greef
1
Schuchardt, Viktoria
1
Sheikh, Sana-ur-Rehman
1
Simons, Johannes
1
Thomas, Michael Lee
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Asian journal of business ethics : AJBE
Food policy : economics planning and politics of food and agriculture
International journal of nonprofit & voluntary sector marketing
International review on public and non-profit marketing
21
Journal of business research : JBR
13
Journal of business ethics : JOBE
9
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of nonprofit & public sector marketing
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Perception of corporate social responsibility among devout and nondevout customers in an Islamic society
Sheikh, Sana-ur-Rehman
;
Beise-Zee, Rian
- In:
Asian journal of business ethics : AJBE
4
(
2015
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10011538406
Saved in:
2
Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika
;
Klink, Jeanette
;
Simons, Johannes
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
Saved in:
3
Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
4
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
5
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
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