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subject:"Werbewirkung"
~person:"Chawla, Deepak"
~person:"Youn, Seounmi"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Cause-Related Marketing
7
Cause-related marketing
7
Consumer behaviour
7
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
cause-related marketing
4
India
3
Indien
3
Brand image
2
CRM
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenimage
2
purchase intention
2
Corporate reputation
1
Dienstleistungsqualität
1
Firmenimage
1
K-means clustering
1
Market segmentation
1
Marktsegmentierung
1
Perception
1
Philippinen
1
Philippines
1
Product quality
1
Produktqualität
1
Psychology of advertising
1
Reputation
1
Scepticism
1
Service quality
1
Sponsoring
1
Sponsorship
1
Target group
1
USA
1
United States
1
Wahrnehmung
1
Werbepsychologie
1
Zielgruppe
1
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English
7
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Chawla, Deepak
Youn, Seounmi
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Boenigk, Silke
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
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International journal of Indian culture and business management : IJICBM
2
Global business review
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of marketing communications
1
Total quality management & business excellence
1
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ECONIS (ZBW)
7
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1
An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing : the case of India and the Philippines
Pandey, Shweta
;
Chawla, Deepak
;
Jeong, Luz Suplico
; …
- In:
Global business review
23
(
2022
)
5
,
pp. 1252-1272
Persistent link: https://www.econbiz.de/10013387293
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
4
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
5
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
6
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
7
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
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