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subject:"Werbewirkung"
~person:"Deb, Madhurima"
~person:"Youn, Seounmi"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Cause-Related Marketing
8
Cause-related marketing
8
Consumer behaviour
8
Beziehungsmarketing
4
Brand image
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Firmenimage
2
Religion
2
cause-related marketing
2
consumer skepticism
2
Behavioural intention
1
Buying Intention
1
CRM
1
Cause related marketing (CRM)
1
Consumer scepticism
1
Customer satisfaction
1
Dienstleistungsqualität
1
Gender
1
Geschlecht
1
Image of nonprofit organizations (NPO)
1
India
1
Indien
1
Kundenzufriedenheit
1
Motivation
1
NPO’s image
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
Product quality
1
Produktqualität
1
Psychology of advertising
1
Religiosity
1
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English
8
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Deb, Madhurima
Youn, Seounmi
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-tuan
4
Kureshi, Sonal
4
Wymer, Walter
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Samu, Sridhar
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Boenigk, Silke
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of strategic marketing
1
Theoretical economics letters
1
Total quality management & business excellence
1
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ECONIS (ZBW)
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1
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
2
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
3
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
4
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
5
Cause-related marketing and its impact on buying intention
Amawate, Vibhas
;
Deb, Madhurima
;
Manchanda, Mohit
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
Saved in:
6
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
7
Functional matching effect in CRM : moderating roles of perceived message quality and skepticism
Manuel, Eleonora
;
Youn, Seounmi
;
Yoon, Doyle
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 397-418
Persistent link: https://www.econbiz.de/10010436761
Saved in:
8
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
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