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subject:"Werbewirkung"
~person:"Kaiser, Harry M."
~person:"Rosengren, Sara"
~subject:"Milchmarkt"
~type:"article"
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Werbewirkung
Milchmarkt
Advertising
52
Werbung
48
Advertising effects
20
Experiment
11
USA
11
United States
11
Consumer behaviour
10
Konsumentenverhalten
10
Theorie
7
Theory
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Creativity
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Marketing management
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Marketingmanagement
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Milk market
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Brand image
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Markenimage
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Eating habit
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Ernährungsverhalten
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Markenartikel
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Kaiser, Harry M.
Rosengren, Sara
Pelsmacker, Patrick de
18
Gierl, Heribert
17
Eisend, Martin
16
Septianto, Felix
15
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Yoon, Hye Jin
13
Rozendaal, Esther
12
Dens, Nathalie
11
Diehl, Sandra
11
Reijmersdal, Eva A. van
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Campbell, Colin L.
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Huh, Jisu
7
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Journal of advertising : official publication of the American Academy of Advertising
3
American journal of agricultural economics
2
Food policy : economics planning and politics of food and agriculture
2
Journal of agricultural and applied economics
2
Advertising in new formats and media : current research and implications for marketers
1
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing
1
Journal of marketing communications
1
New empirical industrial organization & the food system
1
Psychology & marketing
1
The journal of agricultural economics research
1
The journal of product & brand management
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ECONIS (ZBW)
25
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
3
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
4
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
5
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
6
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
7
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
10
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
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