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subject:"Werbung"
~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~subject:"USA"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Marketingmanagement
USA
Advertising effects
69
Werbewirkung
69
Advertising
34
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Markenführung
8
Marketing management
7
Sponsoring
7
Sponsorship
7
Emotion
6
Viral marketing
6
Virales Marketing
6
Product Placement
5
Product placement
5
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Comparison
4
Fernsehwerbung
4
Frauen
4
Kognition
4
Print advertising
4
Printwerbung
4
Target group
4
Television advertising
4
Vergleich
4
Women
4
Zielgruppe
4
Advertising effectiveness
3
Beziehungsmarketing
3
Brand
3
Children
3
Fernsehen
3
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38
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38
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38
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1
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1
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English
38
Author
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Dahlén, Micael
3
Cauberghe, Veroline
2
Hartnett, Nicole
2
Spotts, Harlan E.
2
Weinberger, Marc G.
2
Armstrong, Jon Scott
1
Aspara, Jaakko
1
Astous, Alain d'
1
Baxter, Stacey
1
Becirovic, Ilda
1
Best, Sabine
1
Brace-Govan, Jan
1
Buijzen, Moniek
1
Carrillat, François A.
1
Chakravarti, Amitav
1
Chen, Junsong
1
Cherrier, Helene
1
Choi, Nak Hwan
1
Confos, Nicolla
1
Cornelis, Erlinde
1
Danaher, Peter J.
1
Davis, Teresa
1
De Jans, Steffi
1
Dou, Wenyu
1
Du, Rui
1
Dunne, Áine
1
Gazley, Aaron
1
Graefe, Andreas
1
Green, Kesten C.
1
Grohmann, Bianca
1
Gurrieri, Lauren
1
Guèvremont, Amélie
1
Ha, Kyoungnam
1
Hansen, Håvard
1
Hede, Anne-Marie
1
Hennig-Thurau, Thorsten
1
Hudders, Liselot
1
Hunt, Adam
1
Ilicic, Jasmina
1
Jung, Jae Min
1
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
159
Journal of advertising research
154
Journal of advertising : official publication of the American Academy of Advertising
142
International journal of advertising : the quarterly review of marketing communications
135
Journal of business research : JBR
125
Journal of marketing communications
125
Journal of promotion management : JPM
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of promotion management : innovations in planning and applied research
59
Psychology & marketing
58
International journal of internet marketing and advertising : IJIMA
43
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
39
Journal of retailing and consumer services
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
28
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of current issues and research in advertising
26
Journal of global marketing
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of marketing
26
SpringerLink / Bücher
26
Journal of international consumer marketing
24
The journal of consumer marketing
24
International journal of pharmaceutical and healthcare marketing : IJPHM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Asia Pacific journal of marketing and logistics
22
Journal of advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Quantitative marketing and economics : QME
18
Journal of marketing research
17
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
International journal of hospitality management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of the Academy of Marketing Science
15
The journal of product & brand management
15
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ECONIS (ZBW)
38
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
3
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
6
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
7
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
8
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
9
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
10
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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