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subject:"Werbung"
~person:"Abida, Fatma Choura"
~person:"Hoy, Mariea Grubbs"
~person:"Rozendaal, Esther"
~subject:"Cognition"
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Search: subject_exact:"Onlinespiel"
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Werbung
Cognition
Computerspiel
9
Video game
9
Advertising
8
Advertising effects
8
Werbewirkung
8
Children
6
Kinder
6
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Target group
3
Zielgruppe
3
persuasion knowledge
3
Brand image
2
Eltern
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Markenimage
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Parents
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advergames
2
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1
Brand management
1
Emotion
1
Influencer marketing
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Markenartikel
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Markenführung
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Marketingmanagement
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Psychology of advertising
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Social Web
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Social web
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Abida, Fatma Choura
Hoy, Mariea Grubbs
Rozendaal, Esther
Vashisht, Devika
7
Reijmersdal, Eva A. van
5
Sreejesh, S.
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Terlutter, Ralf
4
An, Soontae
3
Ghosh, Tathagata
3
Mau, Gunnar
3
Pelsmacker, Patrick de
3
Suziedelyte, Agne
3
Biercewicz, Konrad
2
Borawska, Anna
2
Borawski, Mariusz
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Duda, Jarosław
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Stammermann, Ludger
2
Steffen, Celina
2
Thomas, Wolfgang
2
Waiguny, Martin K. J.
2
Aggarwal, Aanchal
1
Agogué, Marine
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Allal-Chérif, Oihab
1
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International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Utilizing gamification in servicescapes for improved consumer engagement
1
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ECONIS (ZBW)
8
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
4
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
5
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
6
Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.
;
Carlson, Les
;
Hoy, Mariea Grubbs
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
Saved in:
7
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
8
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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