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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The marketing review"
~subject:"Brand experience"
~subject:"Einzelhandelspreis"
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Search: subject_exact:"Markenartikel"
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World
Brand experience
Einzelhandelspreis
Brand
205
Markenartikel
205
Consumer behaviour
179
Konsumentenverhalten
179
Brand management
175
Markenführung
175
Brand image
121
Markenimage
121
Beziehungsmarketing
64
Relationship marketing
64
Einzelhandel
45
Retail trade
45
Handelsmarke
34
Store brand
34
Brand loyalty
25
Markentreue
21
Social Web
19
Social web
19
Preismanagement
18
Pricing strategy
18
Luxury goods
17
Luxusgüter
17
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Confidence
13
Internet marketing
13
Online-Marketing
13
Vertrauen
13
Advertising effects
11
China
11
Designation of origin
11
Herkunftsbezeichnung
11
Werbewirkung
11
Brand love
10
Retail price
10
Viral marketing
10
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26
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27
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Khan, Imran
2
Paul, Justin
2
Rahman, Zillur
2
Abril Barrie, Carmen
1
Baumann, Chris
1
Brown, James
1
Ceynowa, Christian
1
Chakrabarti, Somnath
1
Chiu, Hung-Chang
1
Choi, Seung-chan
1
Chong, Amy
1
Dannewald, Till
1
Dawes, John
1
Dennis, Charles
1
Diallo, Mbaye Fall
1
Dilmperi, Athina
1
Duan, Yongrui
1
Dwivedi, Abhishek
1
Feng, Ting
1
Gregory, Gary
1
Gázquez-Abad, Juan Carlos
1
Hamin, Hamin
1
Hong, EunPyo
1
Hoskins, Jake D.
1
Hsieh, Yi-Ching
1
Huang, Zongsheng
1
Hundt, Michael
1
Husain, Rehan
1
Huynh Ba Chan Nhu
1
Hökelekli, Gizem
1
Jahn, Steffen
1
Jansen, Hans Christian
1
Jennewein, Klaus
1
Karpen, Ingo O.
1
Kharat, Manoj Govind
1
Kharat, Mukesh Govind
1
Koles, Bernadett
1
Kuhn, Lena
1
Kuo, Chia-Yu
1
Lamey, Lien
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Contributions to Management Science
International marketing review
Journal of retailing and consumer services
The marketing review
The journal of brand management : an international journal
13
Journal of business research : JBR
11
The journal of product & brand management
10
Journal of retailing
8
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
EBSCOhost eBook Collection
3
The journal of consumer marketing
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Cross-cultural and critical perspectives on brands
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Intellectual asset management : IAM ; magazine
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International mergers and acquisitions
2
International review on public and non-profit marketing
2
Journal of air transport management
2
Journal of international marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of strategic marketing
2
Les cahiers de recherche / HEC Paris
2
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
2
Schriften zu Marketing und Management
2
SpringerLink / Bücher
2
The international journal of bank marketing : IJBM
2
The world economy : the leading journal on international economic relations
2
Working paper / National Bureau of Economic Research, Inc.
2
APROMA review
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising: media, marketing and consumer demands
1
An Elgar reference collection
1
Arbeitspapier zur Schriftenreihe Schwerpunkt Marketing
1
Australasian marketing journal
1
Brand culture
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
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ECONIS (ZBW)
28
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1
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
2
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
3
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
4
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
What drives consumers to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
7
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
8
How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching
;
Chiu, Hung-Chang
;
Hsieh, Yi-Ching
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
Saved in:
9
Insights and anatomy of brand experience in app-based retailing (eRBX) : critical play of physical evidence and enjoyment
Mondal, Jalaluddin
;
Chakrabarti, Somnath
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012502721
Saved in:
10
Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
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