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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"International marketing review"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Brand experience"
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World
Advertising effects
Brand experience
Brand
189
Markenartikel
189
Consumer behaviour
169
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169
Brand management
160
Markenführung
160
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111
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59
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Contributions to Management Science
International marketing review
Journal of retailing and consumer services
Journal of business research : JBR
38
The journal of product & brand management
33
The journal of brand management : an international journal
25
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
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14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
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Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
8
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7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
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7
Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Journal of promotion management : innovations in planning and applied research
6
The journal of consumer marketing
6
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
5
Journal of global fashion marketing : JGfM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
4
Journal of strategic marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Australasian marketing journal
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Critical explorations
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EBSCOhost eBook Collection
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European journal of marketing
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International journal of electronic marketing and retailing : IJEMR
3
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of air transport management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of food products marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
3
Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
26
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
5
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
6
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
7
What drives consumers to customize products? : the mediating role of brand experience
Pallant, Jessica L.
;
Karpen, Ingo O.
;
Sands, Sean J.
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209465
Saved in:
8
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Warmth or competence : brand anthropomorphism, social exclusion, and advertisement effectiveness
Liu, Fu
;
Wei, Haiying
;
Zhu, Zhenzhong
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364472
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