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subject:"World"
~isPartOf:"Contributions to Management Science"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Strategic change"
~subject:"Fashion"
~subject:"Luxury goods"
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Search: subject_exact:"Markenartikel"
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World
Fashion
Luxury goods
Brand
168
Markenartikel
168
Consumer behaviour
149
Konsumentenverhalten
149
Brand management
143
Markenführung
143
Brand image
91
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91
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57
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57
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32
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32
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Park, Hyejune
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Cham Tat Huei
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1
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1
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1
Eugene Cheng-xi Aw
1
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1
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1
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1
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Contributions to Management Science
Journal of retailing and consumer services
Strategic change
Journal of business research : JBR
41
The journal of brand management : an international journal
39
Journal of fashion marketing and management
26
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
Journal of global fashion marketing : JGfM
11
International journal of advertising : the review of marketing communications
7
SpringerLink / Bücher
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
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Journal of consumer marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
4
Qualitative market research : an international journal
4
The IUP journal of brand management : IJBRM
4
Critical explorations
3
EBSCOhost eBook Collection
3
European journal of marketing
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International journal of business and globalisation : IJBG
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International journal of contemporary hospitality management
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International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
Journal of consumer behaviour
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection
3
Springer eBook Collection / Business and Management
3
The international review of retail, distribution and consumer research
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
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ECONIS (ZBW)
25
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1
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
2
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
3
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Digital future of luxury brands : metaverse, digital fashion, and non-fungible tokens
Joy, Annamma
;
Zhu, Ying
;
Peña, Camilo
;
Brouard, Myriam
- In:
Strategic change
31
(
2022
)
3
,
pp. 337-343
Persistent link: https://www.econbiz.de/10013275780
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
8
The manifestation of luxury value dimensions in brand engagement in self-concept
Ostovan, Nima
;
Nasr, Arash Khalili
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209689
Saved in:
9
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
10
Growing luxury brands through culture-driven innovation
Heine, Klaus
;
Atwal, Glyn
- In:
Strategic change
31
(
2022
)
5
,
pp. 533-543
Persistent link: https://www.econbiz.de/10013415706
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