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type:"article"
~isPartOf:"International marketing review"
~subject:"Internationales Marketing"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
United States
National culture
23
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10
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Kulturelle Identität
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Aufsatz in Zeitschrift
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Mooij, Marieke K. de
3
Brewer, Paul
2
Venaik, Sunil
2
Balabanis, George
1
Cleveland, Mark
1
He, Jiaxun
1
Jiang, Jing
1
Laroche, Michel
1
McSweeney, Brendan
1
Papadopoulos, Nicolas G.
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Siamagka, Niloletta-Theofania
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International marketing review
Cross cultural management : an international journal
16
Journal of international consumer marketing
14
Journal of business research : JBR
13
Journal of global marketing
11
Journal of global information management : an official publication of the Information Resources Management Association
5
International journal of cross cultural management : CCM
4
Journal of business ethics : JOBE
4
Journal of euromarketing
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of international marketing
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Journal of world business : JWB
4
Journal of career development
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Journal of managerial issues : JMI
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Psychology & marketing
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AMS review : official publication of the Academy of Marketing Science
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Asian business & management
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Australasian marketing journal
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Industrial relations : a journal of economy & society
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of emerging markets
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of electronic commerce research : JECR
2
Journal of marketing
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Journal of marketing theory and practice
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Journal of organizational change management
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Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
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SAM advanced management journal : amj
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Strategic management journal
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The journal of consumer marketing
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Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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ECONIS (ZBW)
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
3
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
6
Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan
- In:
International marketing review
30
(
2013
)
5
,
pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
Saved in:
7
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
Saved in:
8
On the misuse and misinterpretation of dimensions of national culture
Mooij, Marieke K. de
- In:
International marketing review
30
(
2013
)
3
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009759151
Saved in:
9
On the misuse of national culture dimensions
Brewer, Paul
;
Venaik, Sunil
- In:
International marketing review
29
(
2012
)
6
,
pp. 673-683
Persistent link: https://www.econbiz.de/10009678934
Saved in:
10
How national cultural values affect pro-environmental consumer behavior
Soyez, Katja
- In:
International marketing review
29
(
2012
)
6
,
pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
Saved in:
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