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type:"article"
~person:"Salminen, Risto T."
~subject:"B-to-B-Marketing"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Value creation
Lieferantenmanagement
6
Supplier relationship management
6
Business-to-business marketing
5
Beziehungsmarketing
2
Internal communication
2
Interne Kommunikation
2
Organisatorischer Wandel
2
Organizational change
2
Project management
2
Projektmanagement
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Relationship marketing
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Bibliometrics
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Bibliometrie
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Brand management
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Discourse theory
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International management
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Leistungsbündel
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Markenführung
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case study
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customer relationships
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Aufsatz in Zeitschrift
Collection of articles of several authors
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Salminen, Risto T.
Svensson, Göran
19
Ulaga, Wolfgang
12
Corsaro, Daniela
11
Keränen, Joona
11
Kowalkowski, Christian
11
Naudé, Peter
11
Sharma, Arun
9
Sharma, Piyush
9
Casidy, Riza
8
Høgevold, Nils M.
8
Gil Saura, Irene
7
Grönroos, Christian
7
Henneberg, Stephan
7
Johnston, Wesley J.
7
La Rocca, Antonella
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Nyadzayo, Munyaradzi W.
7
Rodríguez, Rocío
7
Aarikka-Stenroos, Leena
6
Agnihotri, Raj
6
Eggert, Andreas
6
Jalkala, Anne
6
Kleinaltenkamp, Michael
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Høgevold, Nils
5
Lilien, Gary L.
5
Lindgreen, Adam
5
Malik, Ashish
5
Otero-Neira, Carmen
5
Parvinen, Petri
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Swani, Kunal
5
Zolkiewski, Judy
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Industrial marketing management : the international journal for industrial and high-tech firms
2
European management journal
1
Project management journal : PMJ
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
2
Systematic review on B2B branding : research issues and avenues for future research
Keränen, Joona
;
Piirainen, Kalle A.
;
Salminen, Risto T.
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009682697
Saved in:
3
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
4
Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
Saved in:
5
Communicating customer references on industrial companies' Web sites
Jalkala, Anne
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 825-837
Persistent link: https://www.econbiz.de/10003893196
Saved in:
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