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type:"article"
~subject:"Beziehungsmarketing"
~subject:"Ladengestaltung"
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Beziehungsmarketing
Ladengestaltung
Ladengeschäft
175
Retail outlet
175
Consumer behaviour
69
Konsumentenverhalten
69
Einzelhandel
36
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Journal of retailing and consumer services
5
Visual merchandising : the image of selling
3
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Events und Erlebnis : Stand und Perspektiven der Eventforschung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of research on applied AI for international business and marketing applications
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handel 4.0 : die Digitalisierung des Handels - Strategien, Technologien, Transformation
1
International journal of logistics : research and applications
1
International journal of retail & distribution management
1
Journal for global business advancement : JGBA
1
Journal of Islamic marketing : JIMA
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Psychology & marketing
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of applied business research
1
The review of socionetwork strategies
1
The service industries journal
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ECONIS (ZBW)
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Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
22
Wenn sich fremde Konsumenten am POS zu nahe kommen : der Einfluss der räumlichen Distanz auf die Aufenthaltsdauer
Luck, Michael
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 1-33)
.
2015
Persistent link: https://www.econbiz.de/10010469033
Saved in:
23
Competing for attention with in-store promotions
Phillips, Megan
;
Parsons, Andrew G.
;
Wilkinson, Helene J.
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 141-146
Persistent link: https://www.econbiz.de/10011348311
Saved in:
24
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
Saved in:
25
Neuromarketing am Point of Sale (POS)
Traindl, Arndt
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 151-163)
.
2014
Persistent link: https://www.econbiz.de/10010341963
Saved in:
26
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
27
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
Saved in:
28
Ladengestaltung : wie man emotionale PoS-Welten inszeniert
Häusel, Hans-Georg
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 631-644)
.
2012
Persistent link: https://www.econbiz.de/10009737992
Saved in:
29
Qualität des Point of Sale : Wege zur besseren Kommunikation im Rahmen des Customer Management
Schuld, Michael
;
Keuper, Frank
;
Neuhaus, Sarah
- In:
Customer Management : Vertriebs- und Servicekonzepte …
,
(pp. 433-456)
.
2011
Persistent link: https://www.econbiz.de/10009426828
Saved in:
30
An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10009382927
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