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~subject:"Broadcasting policy"
~subject:"Internet marketing"
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Broadcasting policy
Internet marketing
Theory
Hörfunkwerbung
161
Radio advertising
161
Advertising effects
32
Werbewirkung
32
Deutschland
31
Germany
31
USA
28
United States
28
Advertising
26
Werbung
26
Fernsehwerbung
25
Television advertising
25
Theorie
22
Fernsehen
16
Television
16
Online-Marketing
14
Consumer behaviour
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Konsumentenverhalten
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Broadcast
11
Broadcasting industry
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Rundfunk
11
Rundfunksender
11
Rundfunkpolitik
10
Competition
9
Wettbewerb
9
Advertising planning
8
Hörfunkprogramm
8
Psychology of advertising
8
Radio programme
8
Werbeplanung
8
Werbepsychologie
8
Fernsehprogramm
7
Media industries
7
Media usage
7
Mediennutzung
7
Mediensektor
7
Television programme
7
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6
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37
German
5
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Dukes, Anthony
4
Gal-Or, Esther
3
Reinares-Lara, Eva
2
Reinares-Lara, Pedro
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Anderson, Simon P.
1
Balfanz, Henry B.
1
Brown, Keith C.
1
Cauberghe, Veroline
1
Choi, Jay Pil
1
Cunningham, Brendan M.
1
Darwis, Yuliandre
1
Dewenter, Ralf
1
Dindaroğlu, Burak
1
Dutta, Goutam
1
Foros, Øystein
1
Franz, Gerhard
1
Gabszewicz, Jean Jaskold
1
Gelper, Sarah
1
Guitart, Ivan A.
1
Hervet, Guillaume
1
Hidayat, Dadang Rahmat
1
Holden, Steinar
1
Hudders, Liselot
1
Hull, Brooks Brittenham
1
Joshi, Harit
1
Jullien, Bruno
1
Jun, Sung Jae
1
Karlinah, Siti
1
Kempe, David
1
Kind, Hans Jarle
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Lee, Sokbae
1
Mangani, Andrea
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Martin-Santana, Josefa D.
1
Martín-Santana, Josefa D.
1
Masson, Robert T.
1
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Journal of economics & management strategy : JEMS
3
The journal of media economics
3
Economics letters
2
Information economics and policy : IEP
2
Interfaces : the INFORMS journal on the practice of operations research
2
Media-Perspektiven
2
Business history review
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
1
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
Handbook of media economics ; Volume 1A
1
Handbook of media economics ; volume 1
1
Handbook on the economics of the media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal for global business advancement : JGBA
1
Journal of business case studies
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Journal of nonprofit & public sector marketing
1
Journal of political economy
1
Journal of public economic theory
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
Room to manoeuvre? : Globalization and policy convergence ; proceedings of a conference held at Queen's University 5 - 6 November 1998
1
The economic journal : the journal of the Royal Economic Society
1
The journal of business : B
1
The journal of industrial economics
1
The quarterly review of economics and business : journal of the Midwest Economics Association
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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1
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
2
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
5
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
6
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
7
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
8
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
9
The advertising-financed business model in two-sided media markets
Anderson, Simon P.
;
Jullien, Bruno
-
2016
Persistent link: https://www.econbiz.de/10011419942
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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