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~subject:"Markenimage"
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Markenimage
Sport event
1,701
Sportveranstaltung
1,701
Sports
556
Sport
554
Professional sports
472
Profisport
472
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396
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396
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Grohs, Reinhard
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Tasci, Asli DA
3
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2
Breuer, Christoph
2
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2
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2
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2
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2
Kenyon, James Andrew
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2
Rocha, Claudio
2
Sharma, Abhinav
2
Abreu Novais, Margarida
1
Alexandris, Kostas
1
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1
An, Bang
1
Aragonés-Jericó, Cristina
1
Arcodia, Charles
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Byon, Kevin K.
1
Byun, Jinsu
1
Carrillat, François A.
1
Chen, Mei-hsiu
1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of sport management and marketing : IJSMM
6
Journal of business research : JBR
4
Journal of travel and tourism marketing
4
European Sport management quarterly : ESMQ
3
International journal of advertising : the quarterly review of marketing communications
3
Sport management review
3
Tourism management : research, policies, practice
3
Asia Pacific journal of marketing and logistics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of strategic marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Tourism management perspectives : TMP
2
European journal of marketing : EJM
1
International journal of event and festival management
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
1
Journal of business strategy
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Review of regional research : a publication of the German-speaking section of the Regional Science Association International, Gesellschaft für Regionalforschung
1
Schmalenbach business review : sbr
1
Sport, Business and Management : an international journal ; SBM
1
Strategies in sports marketing : technologies and emerging trends
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of management development
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
78
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1
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
2
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
3
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
4
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
5
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
Saved in:
6
Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan
;
Roy, Debashree
;
Saxena, Garima
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
Saved in:
7
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
8
The role of a mega-sporting event in attracting domestic tourists : the case of Seoul
Jeong, Yunduk
;
Kim, Sukkyu
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 306-321
Persistent link: https://www.econbiz.de/10013163331
Saved in:
9
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
10
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
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