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type:"article"
~subject:"Zahlungsbereitschaftsanalyse"
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Search: subject_exact:"Konsummotiv"
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Zahlungsbereitschaftsanalyse
Consumer motivation
272
Kaufmotiv
272
Consumer behaviour
105
Konsumentenverhalten
105
Online retailing
57
Online-Handel
57
USA
49
United States
49
Brand image
45
Markenimage
45
Emotion
30
Luxury goods
20
Luxusgüter
20
Advertising effects
19
Werbewirkung
19
Kaufentscheidung
18
Motivation
18
Purchase decision
18
Einzelhandel
16
Retail trade
16
Bio-Lebensmittel
15
India
15
Indien
15
Internet marketing
15
Online-Marketing
15
Organic food
15
Customer satisfaction
13
Kundenzufriedenheit
13
Environmental consciousness
12
Sales promotion
12
Umweltbewusstsein
12
Verkaufsförderung
12
purchase intention
12
Frauen
11
Personality psychology
11
Persönlichkeitspsychologie
11
Social Web
11
Social web
11
Viral marketing
11
Virales Marketing
11
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9
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Asperin, Amelia Estepa
1
Barber, Nelson
1
Bask, Anu
1
Behe, Bridget K.
1
Bishop, Melissa
1
Choi, Juwon
1
Cui, Annie Peng
1
Dai, Xianchi
1
Goodman, Raymond
1
Halme, Merja
1
Hickman, Thomas M.
1
Hsee, Christopher K.
1
Hu, Michael Y.
1
Huddleston, Patricia T.
1
Jeon, Hyeongjin
1
Kallio, Markku
1
Kuo, Pei-jou
1
Kuula, Markku
1
Kübel-Bertsch, Jennifer
1
Marquina, Percy
1
Morales, Carlos E.
1
Mundel, Juan
1
Park, Jeongdoo
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Yang, Jing
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The journal of consumer marketing
2
Conference proceedings trends in business communication 2016
1
International journal of physical distribution & logistics management : IJPD & LM
1
International marketing review
1
Journal of hospitality marketing & management
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
9
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9
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1
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
2
Exploring local food consumption in restaurants through the lens of locavorism
Choi, Juwon
;
Park, Jeongdoo
;
Jeon, Hyeongjin
;
Asperin, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
8
,
pp. 982-1004
Persistent link: https://www.econbiz.de/10012649566
Saved in:
3
Consumer ethnocentrism in the online purchasing process
Kübel-Bertsch, Jennifer
- In:
Conference proceedings trends in business communication 2016
,
(pp. 157-163)
.
2017
Persistent link: https://www.econbiz.de/10011620186
Saved in:
4
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
5
Wish versus worry : ownership effects on motivated judgment
Dai, Xianchi
;
Hsee, Christopher K.
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 207-215
Persistent link: https://www.econbiz.de/10009737778
Saved in:
6
Consumer preferences for sustainability and their impact on supply chain management : the case of mobile phones
Bask, Anu
;
Halme, Merja
;
Kallio, Markku
;
Kuula, Markku
- In:
International journal of physical distribution & …
43
(
2013
)
5/6
,
pp. 380-406
Persistent link: https://www.econbiz.de/10009764294
Saved in:
7
Measuring psychographics to assess purchase intention and willingness to pay
Barber, Nelson
;
Kuo, Pei-jou
;
Bishop, Melissa
;
Goodman, …
- In:
The journal of consumer marketing
29
(
2012
)
4
,
pp. 280-292
Persistent link: https://www.econbiz.de/10009582068
Saved in:
8
The influence of CSR on purchasing behaviour in Peru and Spain
Marquina, Percy
;
Morales, Carlos E.
- In:
International marketing review
29
(
2012
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10009569999
Saved in:
9
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
Saved in:
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